- General description of the project
- Description of products and services
- marketing plan
- Room selection
- Recruitment
- Financial plan
- Do I need a permit to open a pet shop?
- Similar business ideas:
Sample business plan for opening a pet store in a city of 150,000 people. Can serve as an example for drafting upon receipt state support or borrowing money.
The aim of the project is to open a small pet shop in a city with a population of 150,000 people. A preliminary marketing study was conducted, during which an insufficient number of pet stores were identified that could satisfy the existing demand for pet products.
General description of the project
General information:
- City population: 150 thousand people;
- Trade format: counter type shop;
- Location of the store: basement of an apartment building;
- Type of property: lease of premises with an area of 20m2;
- Working hours: 09:00 - 20:00;
- Number of jobs: 2 people;
- Sources of financing: own funds - 700 thousand rubles.
The main performance indicators of the pet store:
- Monthly profit = 57,333 rubles;
- Profitability = 13.0%;
- Payback = 13 months.
What taxation system to choose for opening a pet store
The organizational and legal form of business will be individual entrepreneurship. This, in our opinion, is the most convenient form for a small store. As a pet store taxation system will be chosen special. regime - a single tax on imputed income (UTII). UTII is the most profitable option for taxing a pet store, since the amount of tax is calculated based on the area of \u200b\u200bthe retail facility, and in our case, the retail area is only 25 m2.
Currently, practical activities have begun to implement the project:
1. Individual entrepreneurship has been registered with the tax office at the place of residence;
2. A lease agreement was concluded for a basement in an apartment building (entrance from the end) with an area of 25m2 (plus 6m2 for a warehouse). The rent under the terms of the contract is 25 thousand rubles per month.
3. There is a preliminary agreement with suppliers of goods and animals for the pet store.
The pet shop will be open from 09:00 to 20:00 without breaks and days off.
Description of products and services
The range of our pet store is planned to include the following groups of goods:
- Food (for cats, dogs, rodents, fish, etc.);
- Veterinary drugs;
- Vitamins and nutritional supplements;
- Bowls and feeders;
- Containers and accessories for food;
- Toys for dogs and cats;
- Collars and leashes;
- Clothes for dogs;
- Carriers, cages and aviaries;
- Goods for training;
- Cosmetics and care;
- Aquariums and aquarium chemistry;
- Filters for aquariums;
- Toilets and trays for rodents;
- etc.
The most popular item in our store will be pet food. At the same time, the bulk of sales will fall on cat food - dry and canned food (market research data).
The average markup on the most popular product groups will be about 30%. For individual, rare items, the markup can reach up to 150%. The average check of our store will be 600 -800 rubles.
Download pet store business plan
marketing plan
Statistics say that the average Russian spends about 15 thousand rubles a year on the maintenance of his pet. Pets are kept by every 6th inhabitant of our city, of which a third regularly purchases something for their pet (food, drugs, clothes, etc.). From this we can calculate that the capacity of the pet products market in our city is about 20 million rubles a year. In fact, this means that up to 7 pet stores can safely operate in the city.
Today, there are only 5 shops in the city. It turns out that at least 2 more stores can take their share in the market. Moreover, in the area where we plan to open our pet store, there is only one trade point, which serves 30,000 people (approximate population of the area).
Step by step plan to open a pet store
Our point of sale will be located at a distance of 700m to the nearest competitor store. In the course of a secret purchase, some, in our opinion, disadvantages in the work of a competitor were identified:
- A poor assortment of goods;
- Chaotic display of goods;
- Low professionalism of the sales assistant;
- Absence in the range of decorative pets (hamsters, guinea pigs, fish, etc.).
Thus, our outlet will have the following competitive advantages:
- Wide range of goods. At the same time, popular items (feed, preparations) will be presented in a larger volume.
- Clear and convenient display of goods for the buyer;
- Large selection of pets;
- Long opening hours of the store (from 9:00 to 20:00);
- Experienced and qualified shop staff.
According to our calculations, a competent business organization will allow reaching the planned revenue indicators of the store equal to 20,000 rubles per day, after 3 months of work. With an average check of 800 rubles, this literally means that at least 25 people a day or 750 people a month should visit the store. We believe that this is a very real number. The estimated annual revenue of the store will be 6,000,000 rubles.
Do not forget that the promotion of your store, and hence the income, will largely depend on good advertising, which can be done through social media. smmbox can help you promote a group. Enjoy.
Room selection
The premises in which it is planned to open a pet store complies with all SES standards and fire safety standards. Refurbishment of the commercial part of the premises is not required. To get started, just install trade software(racks, shelves, showcases) and purchase the first batch of goods. It is assumed that the cost of purchasing commercial equipment will be about 100,000 rubles. To create an initial stock of goods - 480,000 rubles. This amount is enough to fill the shelves of a pet store with a sales area of 25 m2.
Recruitment
The planned staffing of the pet store will include 2 sellers working in shifts 2 through 2. The salary of sellers will consist of a monthly salary (7,000 rubles) plus a percentage of daily revenue (4%). The approximate monthly payroll of two sellers will be 40,000 rubles, the annual one - 480,000 rubles.
About 12,000 rubles per month will be spent on the payment of insurance contributions for employees to non-budgetary funds (30% of wages). Annual costs for this item fixed costs will amount to 144,000 rubles.
The duties of the accountant will be performed personally by the project manager.
Financial plan
The total monthly expenses of the pet store will be 116,000 rubles, annual - 1.4 million rubles.
In the structure of annual costs, the largest share falls on the payment of wages to shop assistants - 34% of the total annual costs. In second place are the costs associated with the payment of rent for the use of the premises - 22% in the structure of total annual costs. The third place is occupied by insurance deductions - 10% of total expenses.
The break-even point of sales of a pet store with an average trade margin of 40% will be 406 thousand rubles per month.
How much can you earn by opening a pet store
Net profit based on the results of annual sales of the pet store will be 688,000 rubles (57,333 rubles per month). Thus, the start-up costs incurred to open a store pay off in 12-13 months of the store's operation.
Recommended download pet store business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
What equipment to choose for a pet store
To start the activity of the outlet, you need to purchase:
- counter and showcases;
- sales racks;
- racks and shelves;
- cells;
- a computer;
- lighting;
- forced ventilation system;
- document safe.
When buying equipment, it is necessary to focus on the rational use of retail space. Shelves, racks, etc. must be multi-tiered or with the possibility of mounting on the walls of the store.
Which OKVED to indicate when registering a business for the sale of pet products
Being engaged in paperwork for registration of an individual entrepreneur in the tax office, it is necessary to select activity codes for the business in question, according to the all-Russian classifier. Suitable for a pet store: OKVED 47.76.2 ( retail pet food and pet food) as the main code, and 47.78 (other retail trade) as an additional code.
What documents are needed to open a pet store
The list of papers required for the operation of the outlet includes:
Every year, such a segment of the market as the market for pets increases by almost forty percent. And now almost every family has a pet. From this we conclude that organizing your own business, such as a pet store, is considered quite promising niche in business. And let's say with full confidence, here you will be able to earn good money. Therefore, in this publication, we decided to tell you about how to open a pet store from scratch.
Helpful information
If you are planning to find out the answer to the question of how to open a pet store, then you can be helped in this matter. step-by-step instruction. But before talking about the intricacies of opening such a business, it is worth telling some information about this direction in business.
So, pet stores are divided into four types:
- Small shops/shops.
- Large (individual) shops.
- Zoo - Internet - shops.
- Departments in hypermarkets.
It is up to you to decide which type of store you prefer. But remember that opening such a business requires a special approach.
Legal side of the issue
What does it take to open a pet store? To begin, you must go state registration. Open Society with limited liability worth it if you plan to create a large store, but if you plan to open a not very large one, then registration as an individual entrepreneur is suitable for you.
Organs Government controlled Territory (region) veterinarians will issue you documents and permits for the import of birds, fish and animals.
To start activities, without fail, you must be checked by the Sanitary and Epidemiological Service and firefighters. They will give you their opinions.
Pet shop space
So, you need to start looking for the most suitable premises for a pet store. The most competent way out of this situation is to find a room in large shopping centers, or in the market or, for example, in a supermarket. The premises, in addition to the trading floor, must have both a warehouse and a utility room. Consider a question with a sign. It, of course, should be bright and memorable.
We equip our store
To equip a store, it is not necessary to buy any special equipment. Here is a list of what you will need:
- counter;
- racks;
- showcases;
- work tables.
If the assortment contains goods sold by weight, the scales will definitely come in handy. Now we will tell you how you can reduce the cost of purchasing equipment. Plastic coasters for goods can be provided to you by the seller of goods, you just need to negotiate. Of course, they are not very comfortable, but they are distinguished by bright colors and will perfectly fit into your interior. You will get these racks completely free of charge, but only taking into account the fact that the goods that you purchased from a particular supplier will be displayed on them. The rest of the equipment can be purchased second-hand. Of course, you will have to look for it, but you will also significantly reduce costs.
Product range
It is also worth thinking about what product will be sold in your store, take care in advance. At your discretion, you can trade either only pet products, or combine their sale with animals. Of course, if you sell only one product, you will save on the size of the premises, and there is no need for a license, but the profit in this case will not be great. Well, if you still decide to sell animals, then the need for more big store, and, accordingly, rent payments, payments for the purchase of goods, the costs of processing the relevant documentation, hiring employees and others increase. Again, animals should be fed and cared for. In general, a lot of effort will be invested, but the result will certainly please you.
Do you open a pet store in a big metropolis? Add clothing for cats and dogs to your assortment. As an addition, include furniture for animals in the range. The negative factor in this segment is that sometimes it is very difficult to decide on the range of popular goods. But, as soon as the store starts working, over time, you can easily cope with this misfortune.
We staff the staff
In order for your store to be especially popular among other stores, hire a veterinarian. His duties will include the sale of goods, and the inspection of pets. Be sure to place an ad with the working hours of this employee. Also hire a sales assistant on a permanent basis. Veterinary education is not required here. He must know the assortment perfectly, know why this or that product is needed, and give competent advice, if any. As employees work, you will receive such profit. Set for employees the percentage of remuneration, bonuses and others. Only motivated employees will do everything so that the buyer does not leave the store without a purchase.
Financial aspects
So, it's time to talk about the financial side of organizing a pet store. Initially, your money will go to:
- Renovation of premises;
- Carrying out electrical work;
- Signage costs;
- Installation costs for heating and ventilation systems;
- Costs for the purchase of equipment for a pet shop;
- Purchase of goods (with a margin of almost two months).
Of course, the total amount that needs to be spent on repairs and equipment of the premises depends on the condition of the premises itself, its size and other factors. Here is an approximate calculation of the amount:
- repairs and signage will require approximately 220 thousand rubles from you;
- the cost of purchasing goods will amount to 1.6 million rubles;
- equipment for the trading floor - 150 thousand rubles;
- working capital - 250 thousand rubles.
In total, you will need from two to three million rubles.
But such an indicator as profit for the month can be predicted in advance. If the store is located in a city with a population of up to five hundred people, it will bring up to 1.5 million rubles annually. The payback period in this case is two years. Here are the monthly calculations:
- Sales proceeds - 1,100,000.00.
- The cost price is 760,000.00.
- Gross profit - 340,000.00.
- Expenses - 220000.00.
- Profit before tax - 120,000.00.
- Profit after tax - 100,000.00.
This level of profit will be constant, provided that you perfectly select a place, set a competent pricing policy, ensure the saturation of your assortment and you will be distinguished by quality service.
Risk factors
As in any business, there are a number of risks when opening a pet store. Now we will tell you about them so that you can prepare for them:
First of all: city scale. The city is small - you will not be able to open a store near agricultural land. The city is big, and the competition is big. Ideally - the regional center. Do not disregard the purchasing power of the population.
Secondly: store appearance. Often people prefer those stores that are good and the most attractive. Those. there are such people, they are called visuals. They don't pay attention to prices and go to beautiful shops, they just like to be in beautiful places.
Thirdly: incompetent and rude staff. This factor very often makes visitors turn around from the store and go to competitors.
Fourth: frequent experiments. This is due to the fact that it is difficult to determine the hot product, and entrepreneurs begin to experiment. Our advice is don't overdo it. In time, everything will fall into place.
Fifth: animals. Insufficient demand for this category of goods, relevant documentation, as well as the maintenance of animals. All this can become simply unprofitable occupation.
More than half of the inhabitants of Russia keep animals or birds at home. Someone is limited to a cat or dog, others prefer fish, hamsters, guinea pigs or more exotic lemurs and snakes. At the same time, enthusiastic owners are more likely to save on their own lunch than limit pets in treats or toys.
Given these prospects, many enterprising animal lovers are wondering how to open a pet shop from scratch. There are no additional difficulties or nuances in this process, and the procedure is the same as for any other outlet: you need to register an enterprise, select premises, install shop windows and purchase goods. The only difference is that in addition to food, furniture and accessories, you can also sell the pets themselves here, and in terms of popularity, pet stores compete with grocery supermarkets, since representatives target audience are 60% of the residents of neighboring houses.
Business features
There is an opinion that the main task of a pet store is to sell rodents, songbirds, fish, turtles and other pets. However, in reality, the situation looks somewhat different: it is the work with animals that gives the entrepreneur the greatest amount of inconvenience, since it is accompanied by a high risk of illness and even death of pets during transportation, due to the wrong choice of food or violation of the conditions of detention.
In addition, commercial equipment designed to keep and display animals in a store can hardly be called affordable: the prices for cage batteries and aquarium stands are ten times higher than the cost of ordinary showcases. Is it profitable to open your own pet store from scratch given these circumstances? Many businessmen consider such difficulties unjustified and limit the choice of pets in the windows to a few popular types of hamsters, or completely abandon the idea of their implementation.
Indeed, in order to open a business, it is not necessary to equip a pet store with expensive aquariums and terrariums: the sale of related products - feed, fillers, accessories, equipment - also brings a good profit. Considering that the cost of keeping a thoroughbred cat or dog is 1,500–2,500 rubles per month, it can be assumed that an entrepreneur selling such products will not lack customers.
Finally, some of the risks and challenges associated with this line of business should be mentioned. In the question of whether it is profitable to open a pet store, often these factors are decisive:
- In large cities, the market for zoological goods is almost completely filled. Accordingly, the entrepreneur will have to enter into competition, look for vacant places in sleeping areas, or engage in the sale of rare and exclusive goods and animals;
- In small towns, residents of the private sector are usually not puzzled by the search for special pet food, preferring products from their own garden. Therefore, considering what is needed to open a pet store in such a locality, it is necessary to explore the possibility of combining a retail outlet with a veterinary office or pharmacy;
- There are no reliable methods for forecasting the demand for pet products. In each specific case, this information has to be collected empirically - to change the assortment, enter and withdraw positions, analyze the structure of daily and monthly turnover, be interested in the opinions of customers;
- Unskilled, incompetent or rude personnel is the best way permanently scare the buyer away from the store. Therefore, experienced sellers who are sincerely passionate about animals must be found before opening a pet store from scratch: instructions recommend in such situations to pay attention to the presence of applicants of their own pets;
- Comfort is important for customers: the sale of pet products and animals is usually accompanied by strong noise and a characteristic smell. In addition, some entrepreneurs try to expand their assortment as much as possible and clutter up the trading floor, leaving no free passages. Accordingly, a clean, bright and spacious store is more likely to attract a customer, in which cages with parrots do not hang over the heads of visitors.
Point of sale format
The scale of the future outlet, as well as its assortment, is determined by the structure and volume of demand: it is important to be able to serve all potential buyers. In addition, when choosing a format, you need to remember how much it costs to open a pet store from scratch: an entrepreneur does not always have unlimited capital at his disposal. There are several types of retail outlets available to small businesses, classified according to size and investment required for their construction:
- Stall or pavilion. You can open a small pet store near a bus stop, at a metro station or at the intersection of major traffic flows. An area of 15–20 m² is enough to accommodate showcases with popular feed, fillers, accessories and other small items. In addition, such activities do not require licensing or other permits;
- Average store. In a retail outlet of this size, the buyer can be offered not only related products, but also several types of animals directly. On the question of how much money is needed to open a pet store, we are talking about an amount of one and a half million rubles - this is exactly the capital that is needed in order to equip a trading floor of 50–60 m² with everything necessary;
- Special shop. An entrepreneur can focus on some separate form pets - for example, sell only aquariums, fish and everything to care for them, or products only for cats, dogs or rodents. In any case, narrow specialization will require the formation of the widest possible assortment and the hiring of qualified sellers who have knowledge in this area at the level of experts;
- Online store. Despite a small investment, opening an online pet store from scratch is often even more difficult than a regular outlet. Firstly, many customers need detailed advice from the seller before buying. Secondly, such stores must have significant competitive advantages - a loyal pricing policy or a wide range of products. Finally, the specifics of working with animals completely excludes the possibility of their sale through the site, even if courier delivery. Therefore, a businessman is recommended to organize the work of a real outlet before opening an online pet store in addition to it.
Range
Unfortunately, there are no universal methods for forming the assortment of a pet store. Therefore, when compiling a list of goods, an entrepreneur must proceed from the solvency and preferences of a specific target audience.Considering how much it costs to open a pet store from scratch, at the initial stage it is better not to buy everything at once in large quantities, but to limit the assortment to a couple of hundred of the most popular items, including:
- Rodents (hamsters, rats, guinea pigs);
- Birds (budgies, canaries);
- Fish, turtles (no more than a dozen varieties);
- Aquarium plants (five to six species);
- Fillers and equipment for aquariums;
- Well-known brands feed;
- Feeders and drinkers for different types animals;
- Accessories for dogs (leashes, collars, muzzles);
- Cages for birds and small animals;
- Houses, mattresses, carriers and sharpeners for claws;
- Trays, fillers for toilets and cages;
- Brushes, tools for cutting wool and trimming claws;
- Literature and reference books in paper and electronic versions;
- Chemistry for animals (flea and tick remedies, shampoos);
- Vitamins, feed additives, treats.
It is profitable to open a pet store with such an assortment: the average retail margin for goods is in the range of 45–50% (15–20% for feed, 40–60% for accessories and equipment, 120–150% for rare and exclusive products).
Activity registration
“I want to open a pet store, where should I start?” Entrepreneurs who have given preference to this business have a lot of questions about the legalization of activities. In fact, the sale of feed, accessories and related products is not subject to licensing - a typical set of documents is enough, the same for any outlet. This includes:
Permission to conduct activities issued by Rospotrebnadzor.
Sanitary documentation:
- Production and sanitary control program;
- Sanitary books of sellers;
- Contracts for the disinfection and disinfestation of the premises;
- Contract for the removal of garbage and waste;
- Logs of sanitary measures.
Fire safety documentation:
- Orders, instructions on compliance with security measures;
- Fire prevention plan;
- Evacuation plan;
- Regulations for the maintenance of warning and fire extinguishing devices;
- HR documentation ( work books, staffing, employment contracts).
Statutory documents:
- SPD registration certificate;
- Certificate of assignment of TIN;
- Letter of assignment of OKVED codes;
- Technical passport of the premises from the BTI;
- Lease agreement or certificate of ownership;
- Consumer Corner (complaints book, text of the Consumer Rights Protection Law).
The process of selling animals is not complicated either: for each pet purchased by the store from suppliers or breeders, the nearest veterinary clinic receives a certificate in form No. 4, confirming the absence of various diseases, before being allowed to sell. If the animal was born directly in the store, then it is better to contact the regional office Veterinary Administration.
In order to include veterinary drugs, which also include flea and worm remedies, in the assortment of the outlet, you will have to obtain a license worth about 7,500 rubles. Such a permit is issued to entrepreneurs who have fulfilled a number of conditions before opening a pet store: step-by-step instructions include filling out special registers, purchasing medical refrigeration equipment for storing medicines, and appointing a specialist with specialized education as the head of the enterprise.
Location
It is advisable to start the process of searching for premises simultaneously with the previous stage, since when processing some documents, you will have to indicate the address at which the store is located. Considering the available options, you need to take into account the chosen format of the outlet and the presence of nearby competitors.To determine whether it is worth opening a pet store in a chosen location, first of all, you should study the location of the main points of attraction - bank branches, grocery supermarkets, markets, stops. Potential Buyers they are more willing to visit places where several problems can be solved at the same time, so the traffic here will be an order of magnitude higher. For the same reason, it is not recommended to open a store in courtyards, away from the main routes of residents of nearby houses. Rents in residential areas can reach 700-800 rubles per square meter per month.
It is better to open medium-sized and specialized stores on one of the main streets, since a wide range of products and the opportunity to look at animals in this case attract additional and casual buyers. Having a nearby veterinary clinic or pharmacy is considered a significant advantage: in fact, in this way, you can create a new point of attraction for pet lovers. In the center, the rent is somewhat higher - from 800 to 1500 rubles per month per square meter.
However, sections in large shopping centers are the most popular among entrepreneurs. The disadvantage of this option in the form of an increased rent (up to 2,000 rubles per month per square meter) is fully compensated by the obvious advantages - high traffic and no need to raise funds for indoor repair work.
Room preparation
Depending on financial capabilities, an entrepreneur may consider purchasing or long-term renting a suitable space. In this case, a good investment would be to purchase a well-located apartment on the ground floor, which, after being removed from the housing stock, is turned into a store - a porch is attached, a sign is installed, the interior space is divided into a trading floor, utility rooms and the manager's office.
Being engaged in the arrangement of the store, it is necessary to remember the specifics of the business: the sale of animals and feed is significantly different from the sale of clothing or food. Therefore, when carrying out repair work, you need to pay attention to the following factors:
- The majority of clients are adults and the elderly. Therefore, the outlet should be located in the basement or on the first floor. Too steep or high stairs will surely stop some buyers;
- Choosing the degree of illumination, the entrepreneur will have to solve a difficult problem: on the one hand, visitors like bright stores more, and on the other hand, an excess of light causes discomfort and aggression in many animals. Therefore, a level of 200-300 lux at the level of the counters will be optimal;
- The room must be able to install a ventilation system with a capacity of at least 30 m³ / h for each person in the room. trading floor. It is advisable to slightly exceed this rate, since the specific smell from animals and feed often causes complaints not only from store visitors, but also from neighbors.
The requirements for the interior design of a pet store are not strict, since all the walls here are covered with shelves with goods. Therefore, in most cases, you can develop a project yourself or take the help of friends who have minimal artistic taste. Preference should be given to pastel shades, avoiding too saturated colors and white furniture, which in pet stores loses its original appearance in a matter of days.
Trade software
For the arrangement of pet stores, two types of equipment are used - standard and specialized. The first is unified and can be used in any retail outlets: glass showcases, shelving made of metal and chipboard, racks, economy panels, counters. The second is exclusively for the sale of animals: this includes terrariums, aquarium stands, cages and cellular batteries.It is rather difficult to purchase specialized equipment, since only a few enterprises are engaged in its manufacture, and the high price is due not only to the need to integrate climate control, ventilation, heating and lighting systems here, but also to the lack of competition among manufacturers.
In general, for a medium-sized store that will sell not only related pet products, but also several popular species of animals, birds and fish, you need to purchase and install:
Equipment for a pet shop with an area of 50 m²
| Name | price, rub. | Quantity, pcs. | Amount, rub. |
| Shopping room | |||
| Rack with shelves | 2500 | 8 | 20000 |
| Perforated rack | 3200 | 2 | 6400 |
| Econompanel | 4000 | 2 | 8000 |
| Hook for economy panel | 40 | 50 | 2000 |
| Showcase glass | 6000 | 2 | 12000 |
| aquarium stand | 104000 | 1 | 104000 |
| Terrarium stand | 45000 | 1 | 45000 |
| Rack for 9 cells | 90000 | 1 | 90000 |
| Glass counter | 2900 | 10 | 29000 |
| Checkout counter | 2600 | 1 | 2600 |
| Buyer's corner | 1200 | 1 | 1200 |
| Air conditioning | 18000 | 1 | 18000 |
| Cash register | 15000 | 1 | 15000 |
| Feed scales | 2000 | 1 | 2000 |
| Ventilation system | 35000 | 1 | 35000 |
| Lamp | 750 | 10 | 7500 |
| Security and fire alarm | 15000 | 1 | 15000 |
| Utility rooms | |||
| Table | 3500 | 2 | 7000 |
| Chair | 1200 | 4 | 4800 |
| PC or laptop | 18000 | 1 | 18000 |
| MFP | 10000 | 1 | 10000 |
| Warehouse rack | 2500 | 2 | 5000 |
| Closet | 3000 | 1 | 3000 |
| bathroom | 10000 | 1 | 10000 |
| Total: | 470500 | ||
Staff
“I want to open a pet store - where do I start?” At the initial stage, an entrepreneur puzzled by such a question is recommended to take a direct part in the trading process - stand at the counter, study the range of goods and consumer preferences, and think about improving customer service algorithms.
In the future, for a store of the indicated size, it is possible to hire three salespeople - two consultants working in shifts, and one senior, who will be replaced by the entrepreneur over the weekend. These employees must know the product and its characteristics perfectly, be able to advise customers and solve their problems, select the appropriate food, accessories and medicines.
In addition to sellers, it is advisable to hire a livestock specialist who will monitor the animals, feed them, clean the cages, and change the water in the aquariums. It is undesirable to shift these responsibilities to sellers, since being torn between serving customers and feeding hamsters, they will not be able to perform two jobs at the same time with high quality and conscientiousness. Accordingly, the staffing of the outlet will look like this:
pet store staffing
Financial investments
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To determine how much it costs to open a pet store, you need to take into account its size and expected turnover, since it is these factors that determine the amount of equipment purchase costs and the amount of products needed to fill the outlet. For a medium-sized store with a monthly turnover of 500,000 rubles, the list of initial expenses includes:
Initial Costs
Considering the structure of monthly expenses, it can be noted that their main share will again be associated with the need to replenish the inventory:
Monthly expenses
Profit and profitability
Is it profitable to open your pet store from scratch? The profitability of a future outlet depends primarily on the correct choice of location and assortment. According to statistics, the average check for stores of this size is in the range of 400-600 rubles. Thus, an entrepreneur who can attract 45–55 customers per day will receive an income of 25,000 rubles. After the calculations of economic parameters, the payback period of the project will be determined, which in this case will reach two years.
Calculation of economic indicators
| Indicator | Meaning |
| Monthly turnover, rub. | 750000 |
| Gross profit, rub. | 250000 |
| Monthly expenses, rub. |
Alexander Kaptsov
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An interesting idea for a novice entrepreneur may be to open your own pet store. From an economic point of view, the attractiveness of such a business is quite obvious, because according to statistics, every third family has a cat, and every fifth family has a dog. There are also lovers of aquarium fish, birds and hamsters. The demand for pet products is stable at any time of the year, so we can talk about the profitability of the business. The main thing is to correctly determine the range of the desired products and draw up a competent business plan.
Opening a pet store: business pros and cons
As with any business activity, opening a pet store has its pros and cons:
Since there are still more advantages in opening this business, it makes sense to invest in a pet store. The decisive importance in the promotion of the idea is given to the competent territorial location of the premises and a carefully selected assortment.
What documents are needed to open a pet store from scratch - requirements and permits
In order to work calmly, and not wait for the arrival of regulatory authorities, it is better to immediately legalize your business.
How to start preparing all the necessary documentation:
- Naturally, the first step should be the registration of an enterprise in the status of an LLC or individual entrepreneur. Registration as an individual entrepreneur is advisable if the area of the pet store is less than 50 m2, and the planned turnover will be small. Formatting the same status legal entity(LLC) makes it possible to conclude contracts with wholesale suppliers, obtain a license for the sale of medicines if there is a veterinary specialist in the staff.
- The next step is to obtain permits from the SES and the fire inspectorate. They will be issued based on the report of commissions that will visit the establishment to verify its compliance with current regulations.
- You will also need permits from the environmental society and the veterinary service.
- License for the sale of veterinary drugs.
- OKVED codes (47.76.2; 46.38.22; 46.11, etc.) and the optimal taxation system (USN or ENDV).
- Registration of the cash register.
An entrepreneur will have to spend several months and about 70,000 rubles on collecting and processing the necessary documentation. Professionals will solve all issues faster.
What do you need to organize a pet store from scratch?
To start a pet store from scratch, you will need not only the official registration of the enterprise and obtaining work permits. We will have to solve a lot of organizational issues related to the choice of premises and the purchase of equipment, interior design and promotional activities, drafting staffing and assortment selection. But first things first.
Location
According to experts, the most successful option for the location of a pet store may be its placement in a veterinary clinic or on the territory of a hotel for animals. This is due to the fact that people with animals regularly come to such institutions. It is this category of visitors that is most interested in purchasing goods in a pet store.
If the implementation of such an option is unrealistic, then you can open a store in any other passage place, it is not necessary that these be the central streets. You can even rent a small room in a large mall or in a residential area.
The main thing is that the outlet is located on the ground floor of the building and has a front entrance, a sign over which can be used as an advertisement. It should be bright and memorable.
Pet shop space
To choose the right room for a pet store, first of all, you need to decide on its format:
- For the functioning of a small stall, 8-10 m2 is enough.
- An average pet store will require a room of 50-80 m2.
- Well, a supermarket for animals should be located on an area of at least 100-150 m2. In this case, it is better for an entrepreneur to rent a separate one-story building.
With a sufficient area of the pet store, the best solution would be to allocate thematic zones in it. For example, these can be departments: "All for cats", "Aquarium", "Clean paws", "Poultry" and so on. Store visitors will be able to more conveniently and purposefully decide on purchases.
To save money, it is best to rent a ready-made and adapted for work premises in a non-residential fund. This makes it easier to get all the necessary permissions and open your store faster.
Furniture and interior design
In pet stores, you rarely see interesting interior solutions and you can play on this to attract visitors. A colorfully decorated façade with funny animal prints, as well as aquariums or bird cages displayed in display windows, are likely to arouse shoppers' interest and desire to visit the store. Inside, the interior can be complemented by paintings of pets, funny plush toys “living” on the windowsills, and original furniture. Fresh flowers and plants will become an excellent decoration for the store and an excellent background for living creatures. Here's something you shouldn't skimp on!
Proper placement of cages, terrariums and aquariums will allow them to be viewed from all sides. The best option for their installation would be special podiums. If you suddenly want to update the interior, then shelving on wheels will come to the rescue. They can be moved in any direction, easily creating different compositions. However, without closed shop windows, a work table and counters, the list of furniture will be incomplete.
Reference . Only food and large items can be freely accessed. Veterinary drugs must be placed in closed display cases.
Equipment and inventory
As for the arrangement of the stall for the sale of feed, then equipping it is as easy as shelling pears. It is enough to install racks and table scales - that's all the equipment.
It will be more difficult to decide on a pet store, because the purchase will require significant costs:
- Refrigeration equipment (cabinet and showcase) - 77,000-80,000 rubles.
- Cash counter - 3,000 rubles.
- Animal heating lamps, UV radiation systems - 5 580-76 130 rubles / piece.
- Cages, aquariums, terrariums - from 1950 rubles / piece.
Moreover, ordinary cages used at home are not suitable for keeping animals in a store. They must have a certain margin of safety, be easy to clean, and so on.
The installation of electrical equipment will also be a costly part. But you can’t do without it, because many of the animals need lighting. If an entrepreneur still does not have enough funds or experience to keep large breeds, then at first he can start selling small animals - hamsters and budgerigars. They do not need special care and can be kept in regular cages.
Range
Professionals know how difficult it is to form the right assortment immediately after opening a store. Usually, this, taking into account the specifics of the region, takes about three months. At first, in order to establish a trade, you can borrow the experience of existing pet stores, and then use your own developments.
According to experts, the greatest profit for the business is brought by animal feed. Food for cats and dogs is best bought up, a little worse for rodents and birds. The second most popular product group is tray fillers and care products. The sale of cages, aquariums, food bowls, cat houses, pet care literature also brings some profit, but it does not compare with the sale of food. However, the assortment of the store should be varied, as the quantity and quality of goods affect the level of sales and profitability of the business.
The ratio of product groups in the assortment of the pet store as a percentage:
Staff
The selection of employees in a pet store is undoubtedly milestone in building a successful business. Moreover, this business is distinguished by a certain specificity - work with animals. That is why only people with a veterinary education can apply for the position of sales consultants. At a minimum, there should be 2 sales assistants in the store. From professional qualities they must have: communication skills, desire to learn, knowledge of the topic. Salespeople will have to spend 40,000 rubles a month on salaries. plus 10% of revenue.
Who else to invite to work:
- Store directors . At first, an entrepreneur can himself perform the functions of a director.
- Veterinarian . It doesn't have to be enlisted. He can work independently, leading a private reception.
- accountant . With a small turnover and in the process of promotion, accounting can be ordered from an outsourcing company. The monthly cost of such a service will cost 2,600-3,300 rubles.
- Cleaning woman . The salary of a cleaner is usually 12,000 rubles.
If the store will be a family affair, then try to manage on your own, without involving outsiders.
Marketing and advertising of a pet store: how to promote a business from scratch?
Even the best pet store should take care of the proper advertising for its promotion at the start of the project.
When asking the question of how to promote a business from scratch, you can get many solutions:
- The original design of shop windows and bright signs will certainly attract the attention of passers-by to the store.
- Posting advertisements at stops, billboards and in transport will cover a significant resource of potential buyers.
- Promotion of the store through social networks and thematic groups on the Internet will expand the audience of customers.
In addition, it would be a good idea to conduct all kinds of PR campaigns:
- Food tasting events.
- Promotional programs such as "Buy two products for the price of one", "Make a purchase, get a gift".
- Bonuses and discounts for regular customers.
Ready business plan for a pet store from scratch: calculation of profitability and costs
In the very general view the business plan is presented as follows:
- The shop is located on the ground floor of the building.
- Its area is 60 m2.
- Number of employees - 3 people.
Startup costs:
