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In this section, BizRating has collected answers to the most frequently asked questions regarding the purchase and sale of a ready-made business.
Finding a business or franchise
Ready-made bouquets and flowers in pots are in demand all year round. At the same time, at the very peak (September 1, Teacher's Day, March 8 and other holidays), you can make very good revenue. In general, business ideas with flowers can be seen as the start of a successful business. The main thing is to choose the right idea and correctly implement it.
Ideas for flower business
We list the main options for the flower business that are relevant today in Russia.
- Business idea - flower shop
Description: a well-located outlet where customers are offered bouquets of fresh flowers will quickly pay off. The place should be with good traffic, even better - in the city center or near the university / schools / kindergartens / large shopping centers (provided that they do not sell flowers there). You can trade flowers by the piece, make ready-made baskets, take orders for decorating festive events or creating bouquets for certain occasions.
Business intricacies:
- the main thing in the flower business is to successfully find a place of sale, places of purchase and a florist. If you are just starting a business, love flowers and are good at them, you can try to work alone;
- it is best to work with several suppliers at once, so as not to be left without products for sale at a decisive moment;
- sales period of flowers from the moment of purchase - no more than 1 week. Keep this in mind when planning purchases. A competent florist should know how to save commercial type flowers and their reincarnation, albeit temporary - tinting spots on the petals with special paint, covering flowers with wax or sparkles, placing them in special nutrient solutions, etc .;
- flowers need to create the right microclimate - humidity, air temperature. This can be organized both in the store (better - in a separate small room with glass walls, so as not to freeze the florist), and in special refrigerators for flowers (but a lot of money is needed to buy them);
- in addition to cut flowers, you can sell postcards, souvenirs, flower pots.
The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.
According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.
Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.
But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to good profits (the average margin for flower products on the domestic market is about 200%), it also brings aesthetic satisfaction.
Attracts this type of business and a relatively small amount start-up capital, which depends on the type of outlet and its location.
How to start a flower business
Registration
The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED " Retail flowers." it is necessary to decide on the taxation system (UTII or). If a businessman values time more than money, you can entrust this stage to intermediary law firms.
After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.
It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.
Documentation
AT point of sale of any format, there must be documentation available to customers:
- Trade permit (it can be obtained from municipal authorities in accordance with federal law No. 381-F3).
- SES conclusion.
- Review book.
- Price (optional).
- Invoice (for buyers is not important).
Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ it is also better to keep it in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.
Certification
Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.
Flower business formats
Conventionally, the flower business is divided into four formats:
small flower tents
Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.
In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.
In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.
Small flower shops
They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.
In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.
With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it no longer depends so unambiguously on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.
Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.
Floral online store
It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.
Of all the flower business formats, the last option requires a minimum initial investment. Without the experience of selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.
Flower Specialty Boutiques
They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.
Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.
Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.
Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has permanent corporate clients, making out all their activities, his profit will be even greater.
Location selection
Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.
The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.
A point of sale can be arranged:
- In a tonar - a small "house" - a trailer.
- In a pavilion of modular sections.
- In a separate building (if you're lucky).
- In a built-in room in houses on the red line.
- In the mall.
The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.
Underwater rocks
The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.
Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.
Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of \u200b\u200bthe store.
When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.
For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.
When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.
Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.
Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.
You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.
Video - practical advice on the flower business:
Choice of equipment ─ according to clothes they meet
Advertising
Point of sale equipment
To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.
Purchasing furniture and equipment famous brand, you can count on quality installation and warranty service maintenance. Give preference to suppliers with the possibility of serial configuration.
In addition to typical models of showcases, racks, counters and refrigeration equipment of different cost and different manufacturers, you can make a custom-made kit, ideal for the selected area and the general concept of the establishment, because not every industrial refrigerator for universal use will look advantageous in trading floor flower shop.
In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.
Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.
After arranging the box, a cassette split system is installed. Full cost special refrigerator ─ 120 - 200 thousand rubles.
In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.
Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.
The price of KKM fluctuates between 9000 - 15000 rubles.
Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. For starters, you can choose the universal shades of the color scheme of the grid, matting, felt, ribbon, sisal.
To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.
The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.
Recruitment - what personnel and what decide
The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.
Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.
In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.
In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.
Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.
The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.
Assortment of colors and related products
In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.
For tonar
The range is minimal, as is the area:
- Carnation (regular and bush) of basic shades.
- Chrysanthemum (bush and single-headed) ─ three types.
- Rose (regular and spray) - white and burgundy color ─ required.
- Gerbera is different.
- Tulip (spring season).
For pavilion
If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.
For shop
Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:
- The whole cut in a spacious refrigerator.
- Dry and artificial flowers. Pot cultures, large-sized.
- Pots of all types.
- Soil, fertilizers, care products.
- Vases: standard, design.
- Postcards.
- A popular decor for indoor plants.
AT big store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.
Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.
Purchase of goods
The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.
The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.
Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.
The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.
Good luck and prosperity with the world of beauty!
Video - flower business, owner reviews:
Flower shop business idea. How to open a flower shop. How to choose the right supplier. Flower storage equipment.
.Business on flowers during the holidays brings more than 200% profit. Not a single holiday or celebration is complete without flower bouquets - March 8, February 14, last call in schools, proms, September 1, teacher's day. Of course, what a celebration without flowers for birthdays, anniversaries, weddings. During these holidays in flower shops, the revenue increases several times, the flower business brings a good income.
But, if you decide to do this type of business, you should know that the demand for flowers is not constant, and this business has its own subtleties that you need to pay attention to so as not to immediately incur losses instead of long-awaited profits.
Flower shop business idea.
The opening of a flower shop can be divided into the following stages:
Business registration.
Registration would be preferable individual entrepreneur with a simplified taxation system, besides, flower trade does not require any licenses.
We choose a room for a flower shop.
The main flow of customers is random passers-by for whom your store was on the road. Therefore, a flower shop should be opened in places with high traffic of people - near public transport stops, near busy central intersections, in underground passages, near the entrances of metro stations, near markets. It is important to remember the rule here - a flower shop located in a passable place will bring you income, and in a sparsely populated place - losses.
Very often people buy flowers in a hurry, often after work, when a person is in a hurry for him to look for, choose a store, he will buy flowers, in the first store that comes along the way and at hand - near a public transport stop, at the exit of the metro, in the underground transition, etc.
Flower storage equipment.
After choosing a room for a store, it should be equipped properly. The first thing you should pay attention to is the installation of a refrigerator for flowers.
The flower chamber is a glass package showcase equipped with a split system or a monoblock, which is designed for longer storage of cut flowers in a commercial form by maintaining a predetermined temperature (from +1°С to +10°С), humidity, and a sufficient amount of oxygen.
The refrigerated flower chamber simultaneously serves as a showcase for flowers, allows customers to view flowers and preserves the marketable appearance of cut flowers as much as possible. Flower showcases are quite often wall-mounted, when the front and side walls are made of double-glazed windows, the back wall is the wall of the room with thermal insulation.
There are also island showcases that have all transparent walls and are placed in the center of the store.
The flower chamber is equipped with a split system that can maintain the required temperature for storing flowers. Each type of flower has its own storage temperature, for example, roses are recommended to be stored at 2-3°C, gerberas at 5°C, so the average temperature for all flowers is set in the display case. Humidity in the showcase is maintained by an air humidifier.
It is better to install LED lighting, it consumes much less electricity than housekeepers and ordinary light bulbs. LED strips come with LEDs of cold and warm glow spectra, as practice shows, in showcases equipped with LED strips with diodes of a warm glow spectrum, flowers look better and more attractive. Even if you have ordinary lamps installed in your showcase, it is better to change them to LED strips.
In the general premises of the store, it is desirable to constantly maintain a temperature not higher than 18 - 20 ° C.
Wholesale purchase of flowers.
Ordering a batch of flowers from a supplier (dealer) or at a wholesale base, it is even better to buy flowers directly in the greenhouse directly from the manufacturer. If you have the opportunity, then try to buy goods directly from the manufacturer in the greenhouse, but there is one caveat, very often manufacturers sell flowers in large quantities and only on order. For a newly opened flower shop, it is very problematic to sell a large batch of flowers in a few days, flowers are perishable goods, and there is a high risk of incurring losses.
Therefore, at first you should not buy a large batch, if the manufacturer does not sell in small wholesale, then you can contact the dealer, usually dealers can offer a small batch in small wholesale at a higher price, but you will be sure that you can sell all the goods, and don't throw away. In addition, not all types of flowers can be bought in greenhouses, most of the flowers are imported from other countries, and they can only be purchased from dealers.
It is recommended to start shopping with a small batch of the most popular species - roses, chrysanthemums, carnations, lilies, and if the season is tulips. Be prepared for 100% prepayment, in the future, after several regular purchases, you can count on a payment deferral for one week.
Selecting an assortment of flowers for sale.
The range of colors needs to be optimally selected, most of the colors are practically not in demand. The main standard assortment of flowers in stores is roses, carnations, chrysanthemums, lilies, irises, hyacinths, tulips, daisies.
The range also includes a variety of blooming indoor flowers in pots.
Very often they buy a flowering plant in a pot, such a gift will not wither, and will please the eye for a long time. Be sure to supplement the assortment with soft toys, souvenirs, gift baskets, greeting cards. Soft toys are also bought for a gift along with a bouquet, the most popular are white bears and hearts. Large greeting cards are also in demand. Of the standard consumables for decorating bouquets, you will need - film, wrapping paper, multi-colored ribbons, packaging bags, etc.
Conditions and terms of storage of cut flowers.
The store has a specific schedule for the delivery, processing and storage of flowers. Flowers are delivered chilled and are pre-treated before being displayed in a refrigerated display case in vases with water and a nutrient solution. To do this, at the ends of the stems, oblique cuts are made under water so that the air does not clog the vessels of the stem, and the lower few leaves are cut off. Flowers are placed in a vase filled with clean, settled, non-chlorinated water, with an added floristic preservative, and put in a display case. If there is no air humidifier in the display case, then this procedure can be carried out with a spray gun 3-5 times a day.
The water in the vases should be changed daily, the vases should be washed with soapy water every day. The stems are washed daily under running water and the sections are renewed.
Each type of flowers has its own optimal storage temperature and shelf life before loss of presentation.
Direct sunlight should not fall on the flowers.
Flower shop advertisement.
As practice shows, advertising on local radio and in newspapers does not bring a tangible result, the introduction of discount cards also does not justify the results, most of the buyers of flower shops are random passers-by, so the most effective advertising for a flower shop will be a beautiful bright sign and an advertising pillar installed near the store On Pavement.
Flower shop business idea. When will the investment pay off?
Approximate retail margin for cut flowers is 50 - 150%, for indoor flowers in pots - 50%, on holiday days the margin is even higher. Most of the purchases are decorated bouquets of flowers, flowers in pots make up about 20% of total purchases.
Experienced entrepreneurs are also advised to provide custom-made wedding bouquets for the bride. On wedding days (Friday, Saturday) by appointment before the appointed time, a bouquet is made, usually in the morning, the bouquet option is negotiated with the customer in advance. The cost of the bride's wedding bouquet is several times higher than the cost of the flowers themselves, which is a good profit for the store.
Working hours of flower shops from 8 to 21.00 - 22.00.
The seller's salary is about 7% of the total revenue.
In the first months of work on ordinary days in the store, the average number of customers is 15 - 20 people per day. In the second year of operation, there are more than 30 buyers per day. During the holidays, there are several times more buyers.
Popular business ideas
Phototile.Production of phototile
The flower business actively attracts many aspiring entrepreneurs. This is an interesting and profitable occupation, which allows you to get a good profit. Economic studies of the modern Russian flower market indicate that an active growth in flower sales is observed in large cities and regions of Russia with a high standard of living. But this is not the written truth. After all, the so-called consumer mentality also plays a special role in such a controversial issue. Some buyers make a present in the form of a flower arrangement on special occasions. And others buy flowers quite rarely, not considering such a gift to be somehow special. When planning your own flower selling business, be sure to consider the degree of targeting of potential customers.
Experts note the fact that the flower business is actively leading among the world's main types of business. Bouquets are presented for weddings, birthdays, engagements, anniversaries. With the help of flower arrangements, the interiors of cafes, restaurants, theaters are decorated. People actively buy not only cut flowers, but also potted plants in order to decorate their home as well. And this is understandable, because flowers bring a genuine feeling of joy and happiness.
On the way to a dream: buy a ready-made business or open a new business?
Beginners and inexperienced businessmen are lost in conjectures about how to eventually develop their own business. They are faced with a real flow of diverse information that must be able to analyze in the right way. You can buy a franchise, since there are plenty of flower shops. But some entrepreneurs prefer to take risks and start their own business from scratch. Pay attention to the World Wide Web. Believe me, on the Internet you will find a lot of useful and interesting advice about this. And you may even acquire new knowledge that will definitely help you in the future.
Advertisements for the sale of a flower shop or flower business are not uncommon these days. If you wish, you can easily find for yourself necessary information. But don't forget about scammers. After all, instead of a franchise to run your own business, you can get just a dummy.
Flowers business formats
Let's talk about such a phenomenon as flower business formats. What is it and what are they for? The business format is a direction entrepreneurial activity. It is worth saying that the choice of format helps to determine the style of the future flower shop, its level, basic target audience. Modern flower retail implies four main business formats for the sale of flowers. Let's look at them in more detail:
- Small flower tents. Fast, inexpensive and convenient for the buyer. They must be exhibited in a place where there are a lot of people. For example, at the metro station or the registry office. Pavilions sell fresh cut flowers. The assortment is small, about fifteen, maximum twenty positions available potential buyer. Quite a payback business with its proper organization.
- Small shops in large shopping centers. The store looks more solid than the pavilion. And yes, it is much larger. The assortment of goods in the store is much wider and more diverse. Not only flower arrangements can be sold there, but also gifts, balls, soft toys, souvenirs, plants in pots. The store will cover a wider consumer audience than the standard pavilion. But the store will require qualified personnel. The profitability of the shop is slightly less than the profitability of the flower pavilion.
- Expensive and stylish. You can open a floristic salon or a boutique selling flowers. Here you will have to invest a considerable amount Money and effort. After all, the category of main buyers is somewhat different. These are wealthy people who expect first-class service from you. In particular, the secret of the success of the flower boutique lies in the right staff, stylish design of the premises and creative proposals. The business is generally profitable, as your boutique can eventually reach profitable corporate clients who are willing to pay good amounts.
Another modern direction in a flower business, there may be an online flower shop. We live in the age of global urbanization and informatization. And many people will prefer to order flowers delivered to their homes over the usual visit to a flower shop. This service is in great demand among different segments of the population. Opening costs are minimal. The main costs are the creation of an attractive website, the sale of flowers, the selection of competent personnel (operators, couriers, florists). If we talk about the minuses, then they lie in the fact that this idea has long been settled by the most enterprising businessmen. After all, what brings real profit does not go unnoticed. But if you are still on fire with the idea of creating your own online flower shop, then in this case, be sure to predict the potential profit, basic expenses and income. Study offers from your potential competitors. As a rule, an online store is opened if the entrepreneur already has his own business selling flowers, and he knows all the nuances of running such a business.
Choosing a name for the store
The name of your own brand should be creative, unusual, selling and at the same time harmonious. The abbreviation should not be too pretentious, long, easy to remember and associated with your business. After all, you want to attract customers, not scare them away.
Let's sum up the main results
In order for a business to be profitable, a certain plan of action must be followed. Be sure to think about having a specialized education in the field of floristry. You can take florist courses (for example, www.flowers-details.ru). Specialized literature also does not hurt. After all, it depends on self-education which guideline you choose in your activities.
Entrust the registration of the company to a qualified lawyer in order to avoid negative legal situations. The location of the store should be in a crowded place, buy everything necessary equipment and select competent florists. Choose a reliable flower supplier - for example, www.7flowers.ru. Ask for feedback about the supplier, the quality of the products supplied. And remember about the decorative design of the outlet.
Buyers should be happy to come to you. Do not forget about advertising, which will significantly improve the quality of flower sales. It is especially important to use advertising in the early stages of the formation of entrepreneurial activity. Follow the simple rules, and you will see for yourself how your business will go uphill!
