How to register a cleaning company. How to open a cleaning company from scratch: money is clean. What is the payback of microcleaning business

This article will discuss how to open a cleaning company from scratch step by step.

To begin with, having registered a business (individual entrepreneur or LLC) with the tax office, you should begin to study:

• target market;
• work of competing companies.

What do you need to start a cleaning company? It is necessary to decide to whom to provide services:

• commercial organizations;
• private individuals (washing floors, windows, walls, dust control).

More profitable work for legal entities- This is the maintenance of various industrial buildings, warehouses, offices. There are fewer private clients (usually they are quite rich people, or single men who are busy with work), in addition, the profit here is less. But the first option is more difficult, it will also require more investments.

Cleaning happens:

• one-time (including capital, including after repairs);
• daily;
• specialized (carpet cleaning, etc.).

So, it is approximately clear how to open a business Cleaning company. It is advisable to choose one direction, gradually expanding the scope of its activities. Gradually, a fairly large client base will be built up. It is necessary to take into account the presence of competition - other firms providing the same services. To begin with, it is recommended to study the activities of companies in this area: the list of services provided, prices, experience in the cleaning market. After that, you need to create a list of services provided, select suitable targets, think over a business strategy, and resolve the issue with prices, which will allow you to get more profitable customers. You will need to open a web page or a website with a detailed description of the services of the company (IP), contacts for communication. It is quite appropriate to advertise on television - it will pay off in a couple of weeks - a month. Promotion through print media will cost even less. The creation of the site must be entrusted to professionals who can make an online cleaning order form. All this will allow you to quickly find new customers. Now it’s approximately clear how to start a cleaning business.

Step one– registration of a business, determination of the services provided, study of the work of clients, creation of a website.

cleaning company staff

The next stage is recruitment and training. Employees must be carefully selected as they determine the image of the firm, the customer experience and ultimately the income generated. Recommendations from friends or advertisements are suitable for hiring employees. When the recruitment is completed, the employer teaches the cleaners how to properly use modern equipment, detergents, and conducts briefings. Hiring, training, control of work can be completely shifted to the manager. Applications of clients are accepted by the employer himself, or he finds a dispatcher.

In total, several groups of employees will be required. Cleaning is better performed by women, respectively, teams should be formed from four women aged 25-50 years, the foreman can be a man who can carry heavy loads and move heavy objects. Let the dispatcher take orders. For delivery working group The facility needs a driver. A large company will need a director, accountant, secretary, senior shifts. Staff turnover is quite likely, especially among cleaners, since this work is not prestigious, not everyone is able to hold on to it. In addition, for a small salary it is difficult to find decent employees who are not prone to theft (and this is very important, since it determines the reputation of the company). It is recommended to conclude a material value agreement with the cleaners. Some firms pay for work in the form of a salary, sometimes it is a percentage of the order amount (usually about 20%).

Initially, it is recommended to hire a minimum of employees, and perform administrative functions yourself. This will reduce costs at first and reduce the payback period. Further, the number of people can be increased depending on the actual size of orders. And if the demand for services increases sharply for a certain period, it is possible to resort to outstaffing - hiring third-party personnel.

The cleaning business starts with people. When looking for them, you need to pay attention, first of all, to the presence of sufficient work experience (maids, cleaners), skills in handling equipment, inventory, benevolence, accuracy, pleasant appearance, modesty, and the ability to behave, especially if you have to clean the objects of private clients. If the skills are not enough, it is desirable to retrain the staff. Inexperienced cleaners need to clearly explain in detail the principles of organizing modern cleaning. Training is possible independently by the head, or it should be a referral to special courses.

Equipment

When preparing to open a cleaning agency, you should purchase everything you need to carry out activities:

• professional vacuum cleaner;
• battery and network scrubbing machines;
• carpet dryer;
• various small inventory;
• detergents, cleaning products;
• garbage bags;
• office equipment.

Most likely, you will need a car (it is better to buy a minibus or several). It should be noted: everything must be of excellent quality, especially since there will certainly be orders for cleaning upholstered furniture, carpets, but they are not cheap and require careful treatment. It is advisable to purchase goods of well-known Western brands. Here is a brief on how to start a cleaning company from scratch. All this is important to foresee in advance, before opening the office. If you study in detail necessary information, think over the nuances of the work, it will be much easier to act later. For example, in the shopping center, the shoes of people who come there in the winter leave chemicals used to sprinkle the streets of the city. If you do not remove them in a timely manner, parquet, marble coatings will become unusable. It will be possible to prevent this by treating the floors with solutions at night, and during the day it is required to eliminate the emerging dirt. This is a whole science, before starting to carry out activities, it is necessary to carefully study it for the entrepreneur, then explain these nuances to the working staff.

Cleaning service

Business plan

Before starting a business, a cleaning company must come up with a business plan. Without it, successful activity is impossible. You will need to describe in detail the costs, estimated income. In principle, the field of cleaning is simple, the risks are minimal, and no special investments are required. It is necessary to officially register (tax, pension fund), keep records. Most likely, you will need an office space, and for it - permission from Rospotrebnadzor and firefighters. There are quite enough rooms for inventory, a reception room, a locker room. Of course, you need a business plan from scratch for a cleaning company. It is important to ensure high-quality communication (cellular and landline phones, the Internet) in order to take orders on time, solve problems with employees and customers.

What is a cleaning company as a business? This is a staff, rented or purchased office space, a set of equipment, inventory, a valid viable business plan. Everything is simple. The cost estimate is roughly as follows:

400,000 - equipment, inventory, detergents;
100,000 - office equipment, computer, furniture;
300,000 - vehicles and fuels and lubricants;
20,000 - advertising spending;
300,000 - advertising company
10,000 - working capital;
50,000 - rent of premises
50,000 - salary to employees;
5,000 - utilities.

Total 1,235,000 rubles.

Cleaning service

Income

In the calculations of income, expenses, all the little things are displayed, they try to predict the demand for the service. So, the primary costs will amount to 1,235,000 rubles. In the future, expenses will decrease, they will be equal to approximately 180,000 rubles. per month.

Incomes are painted something like this: let the cost of cleaning 1 “square” of area be about 25 rubles. There are daily orders - well, then when taking into work 500 sq. m revenue will be 12.5 tons. (for a month - already 375 thousand "wooden"). Taking into account expenses, the income will be almost 200 thousand rubles. This is an approximate business plan for a cleaning company with calculations. Be sure to indicate income, expenses, approximate payback periods. When setting prices, choosing a pricing policy, one should take into account how much consumers of services themselves are willing to pay, starting from the cost of cleaning from numerous competing companies. If you wish, you can always find examples on the global network in which everything is described in more detail. There you can download a business plan for a cleaning company for free. There are more than enough examples on the Internet. You will need to carefully study them, draw conclusions for yourself. In any case, you should give priority to such an indicator as the profitability of a cleaning company and think carefully about everything so as not to be a loser. Being a winner in practice is not as easy and fast as it seems. Attention should be paid to this.

Having properly organized the cleaning business from scratch, it will be possible to recoup the invested funds fairly quickly (a little more than six months). Compared to production, it is much more profitable, and you don’t have to wait years for a return on investment. In addition, there is no threat of a financial crisis.

What's next?

What does a cleaning company do? office cleaning, retail space, apartments, private houses, industrial premises. In order to effectively develop the company, to attract the attention of potential customers, you need to find your own characteristics in a “pure business”, some kind of zest. It is also important to plan effectively. It is recommended to focus on long-term cooperation with customers. The company will be able to earn credibility by the quality of cleaning. Having won a reputation, you need to maintain it, constantly improve. Can be gradually introduced Additional services. Cleaning services include, in addition to cleaning itself, dry cleaning of upholstered furniture, washing of bedspreads, washing of windows, facades, stoves, refrigerators, garbage collection, and disinfection. Customers will eventually increase, although costs will also increase. To ensure savings, it is recommended to rent a not very large office.

It is important to understand that pitfalls are possible, but you will have to work without interruption, instantly solve any problems, maintain the trust of customers (for example, if they are permanent, it will be useful to send them greeting cards for holidays, birthdays). So it will be necessary to constantly improve in the areas of marketing, psychology. Employees will need to be trained on a regular basis. They must be able to communicate with customers. Over time, positive recommendations will appear, which are akin to advertising. A cleaning company is a constant struggle for customers. Having organized everything correctly, it will be possible to achieve success and profit.

Conclusion

So, the article addresses the question of what is a cleaning company. First of all, it is the personnel, a certain organizational structure. In addition, this is necessarily an office, utility rooms, inventory, necessary equipment. And of course, the start of work is impossible without drawing up a business plan, which calculates:

• expenses
• income
• profitability.

What is cleaning services? They can be basic (actual cleaning in the house, apartment, office, at a manufacturing plant) and additional (carpet cleaning, garbage disposal). The list of services is different, here the management itself chooses what to give preference to. In any case, you need to think carefully about everything, purchase equipment, inventory, select and train employees. Only then can you be sure that the services are of sufficient quality, and the client will also be satisfied.

So, what is a cleaning company in simple terms? This is a company that provides individuals and organizations with frequency guidance services, both one-time and on an ongoing basis. Thanks to the conduct of this business, the company receives a good profit, and the customer receives cleanliness at home, in production or in the office.

It is quite possible to open a cleaning company with a minimum starting capital.

Cleaning business is a new for our country, but a promising direction. Every year the popularity of the cleanliness service is growing.

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The fact is that such a business is a very profitable investment and, with a skillful approach, is able to bring a stable profit. Today, the market for such services remains free niche giving young companies a chance to thrive in a new field. However, the path to success is not so easy: there is a lot organizational work, difficulties, failures are possible. However, as in any other business.

History reference

The idea of ​​making money on cleaning comes from the United States, where the service made itself known at the beginning of the 20th century. Today, the Western industry of cleanliness is a developed structure with billions of dollars of turnover. For example, in Germany, which is small in size and population, there are about 300,000 cleaning companies operating, while in Poland their number is approaching 60,000.

The domestic service market lags behind its advanced counterparts.

There is a logical explanation for this. In our country, they heard about cleaning only in the early 90s. The first companies had to constantly prove the necessity of their existence. They had to fight for each client, since most of them were very skeptical about the activities of such firms, believing that anyone could handle such a simple task as cleaning, and for a lower price.

Gradually, society began to make higher demands on the quality of the environment in which we work or relax. In this regard, the concept of "cleaning" has firmly entered our lives, and the service has become relevant, opening a new direction for far-sighted businessmen. Today, business is developing dynamically in all regions. However, Moscow remains the leader in terms of the number of cleaning companies.

Opening a cleaning company: first steps

Those who decide to organize such a business are concerned about the question: how to open your own cleaning company from scratch? What is needed for this?

First, it is worth determining which of the two ways the company will develop:

• Work with one client on a contractual basis and provide specific services that the customer needs. At the same time, gradually expand the range of services, attracting potential customers
• Specialize in one area of ​​activity. For example, to provide services only for wet and general cleaning of premises, post-repair cleaning of apartments or offices. You can work in narrow areas, such as washing windows, cleaning carpets and sofas, and tidying up the surrounding area.

Purchase of equipment: what and how much?

Any business involves investment. As far as cleaning is concerned, start-up capital not needed. Costs will directly depend on the scale of the upcoming enterprise, as well as income. If you are planning to open a small cleaning company, then at first you can even do without an office. Calls from clients can be received at home and the team can be sent to the right address. But without equipment and personnel, it will not be possible to carry out activities.

The minimum set of cleaning tools and consumables includes:

• Modern washing vacuum cleaner (1 pc)
• Chemical detergents (1 type for each specific purpose)
• A set of special napkins, rags, brushes (minimum 2 sets)
• Machines for cleaning furniture, carpets, floor coverings (1 pc each)
• Vehicle for transportation of employees (1 pc).

The above list is not final, it can be supplemented with other materials to ensure cleanliness, depending on the specialization of the company and the volume of services provided.

To open a more or less large firm, additional highly specialized and sometimes expensive equipment will be required.

A rotary machine, for example, will serve for deep cleaning of stone floors. The more equipment in the arsenal of the company, the more diverse the range of services that it provides, and therefore the more numerous its client base.

Recruitment

A small cleaning company, as well as a large one, cannot do without a staff of specialists. As practice shows, you will need several groups of workers.

Girls are the best at cleaning, so the team is formed of 3-4 women from 25 to 45 years old and one man - a foreman who, if necessary, will help move or move heavy objects and equipment.

To receive orders from customers and distribute employees to facilities, an operator-dispatcher is needed, as well as a minibus driver to deliver workers to the facility. If the firm is large, you will have to hire a director, secretary, lawyer and accountant.

When recruiting staff, you will have to face the problem of staff turnover, since the job of a cleaner is not the most presentable in our country. It will also not be easy for a small salary to find honest workers who will not encroach on the material values ​​​​of the owners for whom they clean. This is very important, because a self-respecting cleaning company values ​​​​its reputation and is obliged to guarantee the safety of customers' property.

You can find decent and undemanding staff in the following ways:

• submitting advertisements to newspapers and job sites;
• recruitment agency services are expensive, but qualified workers are guaranteed;
• through personal connections - there will always be relatives-friends who know someone who would like to earn extra money.

Finding Clients

At first, you will have to continuously look for potential customers and actively earn a reputation, which will later work for you, and orders will “flow like a river” themselves. Therefore, you will have to call organizations, offering their services, and back up with weighty arguments about why you need to contact your company. It will not be superfluous to send out commercial offers.

In a big city, there will be no shortage of customers. First of all, shopping centers, offices, manufacturing enterprises, warehouses need professional and prompt cleaning, and private cottages and apartments close the list.

It is worth focusing on small office premises, since in the first months it will be difficult for the company to find funds for cleaning large enterprises.

For a start-up cleaning company, it would be better to find a potential client in advance, and only then rent an office and hire staff. It is important to attract regular customers, because one-time orders will not cover the cost of maintaining the office, taxes and paying salaries.

Business plan

The business plan of a cleaning company will depend on the size of the organization and the nature of the services provided. Simply put, this is a step-by-step guide for an entrepreneur to follow in order to achieve their goal.

A business plan is drawn up based on the financial model of a cleaning company. She represents electronic circuit movement Money, which helps to predict upcoming activities, expressing performance in monetary terms.

Basic expenses

Costs can be divided into two types: the cost of services and operating costs.

1. In the first case, funds are needed to purchase equipment, inventory for work and detergents. You can not do without office furniture, office equipment, a car, as well as the cost of gasoline and maintenance.
2. The second group includes the cost of renting an office space, taxes, administrative needs, payment of salaries to employees.

Approximate expenses and incomes are presented in the table. The average prices in the country for these services are taken as a basis. The prices are approximate, because the cleaning company names the exact amount after clarifying the volume and complexity of the work.

It is impossible to calculate the exact income of the company, since the number of orders and their specifics are unknown. Approximately at the first time, the revenue will not exceed 100,000 rubles. Thus, the funds spent will be fully returned no earlier than in a year. In the future, profits will increase as new customers appear.

Watch the video about the success story of the cleaning company owner

Profitability

Starting from the first day, you should clearly regulate your pricing policy. What is important to understand what price a potential client in your area is willing to pay.

The approximate cost of work is shown in the table:

According to statistics, the profitability of the cleaning business is 20-25%.

Full payback comes in a year and a half of work. Although some of the most successful companies manage to achieve profitability in 40% , thereby reducing the period for which they fully return the invested funds.

Let's consider an approximate scheme of development of events. Let's say you have 10 cleaners man. It's about 2 teams. Considering that the working day is 8 hours, and it takes 1.5 hours to clean one object, plus travel time. In total, each team will be able to work out 5 objects.

Total 2*5= 10 completed orders. If the cost for one order is 2,000 rubles, then 20,000 rubles are obtained per day.

For a month 30*20000=300000 rubles of income.

Monthly salary costs will be about 150000 rubles, plus taxes, utilities, rent and purchase of cleaning supplies 50,000.

It turns out that the net profit, at best, will remain about 100,000 rubles per month.

Provided that you invested in the cause from 500,000 to 1,000,000 rubles, you will need a year to cover all costs and start working at a profit.

When opening a cleaning company, it is important to pay attention to the fact that the demand for the services provided is not constant - it is seasonal. Therefore, you immediately need to think about possible related types of business. These include the sale of household chemicals, the recruitment of personnel for work at home (nanny, nurse, cleaning lady), gardening, garbage collection, snow removal.

Finding your specialty in a clean business

If properly planned and organized, cleaning can turn into a very profitable enterprise. Note that from the first steps, you need to focus on concluding long-term contracts and earn credibility for yourself with the quality of the services provided. But maintaining a reputation at the highest level is sometimes even more difficult than earning it. It is necessary to constantly develop the service and improve in everything, to find your own zest.

Cleaning of premises with special tools and equipment

For effective and efficient cleaning of premises, special equipment is needed. Of course, the choice of equipment depends on the types of services provided. A self-respecting company should acquire not only professional household chemicals, but also specialized equipment.

Such as:

• Vacuum cleaners (for dry cleaning, washing, brush, for dry cleaning, washing carpets)
• Dryer for carpets, furniture, floors
• steam generator
• Floor washing machine, rotary machine, disc machine or floor polisher
• Foam furniture cleaner
• sweeper

When working, you need to use modern cleaning products that can cope with any pollution. Otherwise, what's the point of a client paying for a service?

Innovative methods of dealing with dirt are professional, high-quality household chemicals.

It can be alkaline, neutral or acid-based. When working with the latter, take care of protective gloves for workers. Cleaning agents are designed to specifically remove dirt from specific surfaces.

So, specialized household chemicals happen:

• For bathroom,
• for kitchen,
• for floors
• for furniture and carpets,
• for dishes,
• for windows
• universal for any surfaces.

After themselves, the specialists of the cleaning company should leave not only a perfectly clean room. It is important to take care of eliminating unpleasant odors and destroying all pathogens. This will help special means for deodorization. It is better to purchase products from well-known brands in order to protect yourself from counterfeiting and not risk the company's reputation.

Important! In work, you should use the most safe preparations and means for health.

By focusing on the environmental friendliness of your cleaning, you can win more customers, especially among individuals.

Additional services

In addition to a number of standard services for putting things in order in offices and private homes, which include: daily wet and general cleaning, dry cleaning of upholstered furniture and textiles, washing windows and facades, post-repair cleaning and work on a personal plot, additional services can be provided.

Today, successfully developing companies offer clients services for:

• garbage disposal,
• room disinfection.
• cleaning interior items, dishes,
• getting rid of plaque and mold,
• washing clothes, curtains, bedspreads, removing stains,
• washing the stove, refrigerator and others.

Cleaning ventilation shafts is not exactly the profile of a cleaning company, but if you can do it, then why not.

If your company's specialists can clean the huge windows on the 45th floor of a skyscraper, this will only add customers to you. But keep in mind that the cost of this service will not be small.

The nuances of work

Cleaning, like any other type of business, involves the presence of pitfalls, faced with which, the owner of the company must be fully armed.

To succeed in business means not only doing your job responsibly and with high quality every day, but also gaining the respect of customers due to a high level of professionalism, punctuality and flexible prices.

In a small town

If you are planning to open a cleaning company in a small provincial town, then be prepared for the fact that you will have to fight for survival. And in the literal sense, because in small towns, many still don’t even know the word “cleaning”.

The positive point is the absence of competitors, the main thing is that there is a need for your services.

If you are absolutely sure that there will definitely be customers, then you can safely start a business. It would be useful to first find a potential customer for long-term cooperation.

Even in small towns there are trade and entertainment centers, administrative buildings, offices, factories. They will become clients of the cleaning company. The main thing is to be able to lure them competently. To do this, you need to constantly advertise your services in all sorts of ways: in print media, on television, as well as conduct a competent pricing policy.

Alternatively, payment for services to regular customers can be deferred by providing a loan. To promote a business, it’s good to organize a presentation of services and, as a bonus, the first free cleaning.

In a highly competitive environment

The largest number of cleaning companies is observed in large cities. It is not surprising, because the metropolis is a vast field for conducting such a business. Even in conditions of fierce competition, not a single company (provided that quality services are provided) will be left without work.

In Russia, cleaning is a young business, so it is not difficult to make a profit. The most developed cities in this regard are Moscow and St. Petersburg. But there is only 15% of the total number of enterprises are serviced by cleaning companies. So the prospects for starting your own business are very bright.

In fairness, it should be noted that it is very difficult for a small novice cleaning company to survive in such conditions. You must either have initial connections that will provide at least initial orders, or immediately declare yourself as a purge monster with all the ensuing costs for the purchase of equipment and funds.

Open your own cleaning company and win

Nevertheless, to survive in the competition and take a place under the sun is a troublesome business that requires some effort. It is not so easy to attract new customers, you need to convince management to apply for services to your company.

Business Development Methods

For the successful promotion of business, one offer of their services by phone and e-mail is not enough. It is necessary to carry out a whole range of activities to attract customers, orient them towards the conclusion of long-term contracts, as well as constantly improve the quality of service, train staff and use modern equipment.

To promote your company in the service market, you must:

1. Actively use advertising. You can distribute leaflets, booklets, stick a poster on a company car.
2. Analyze your activities, determine the future direction of work, keep up with the times.
3. To meet the wishes of the client as much as possible, to do everything for him and even more.
4. Always be in touch and open to communication.
5. Arrange free consultations and visit your employee to the site for evaluation.
6. Do not skimp on uniforms for workers. This will positively affect the image of the company.
7. Conduct regular trainings and briefings among staff. The person working for you must be able to talk to the client (and this is not only for administrators and dispatchers), be able to tell the minimum information about the progress of work and possible nuances.
8. Be attentive to regular customers, send them greeting cards. This will not hit the budget, but it will leave the most pleasant impressions about your company. So you get a positive recommendation from the client, which is rightfully considered the best advertisement.
9. Conduct promotions, make discounts for regular customers.

Even 25 years ago, no one knew what a cleaning company was, and today more than 600 companies involved in this field compete with each other on the market. These companies provide cleaning services for commercial and private premises, washing facades and windows, cleaning areas after renovation or fire.

Starting in the niche of apartment cleaning is low-cost, but such a business does not bring big profits. There are much more opportunities to earn money from those companies that specialize in working with commercial, warehouse, production areas, although it is almost impossible to get such an agreement for a newly opened cleaning company - the market has long been divided between large organizations providing a full range of services.

This article describes step by step plan opening a medium-sized cleaning company, assessed the initial costs and profitability of the enterprise, and also considered the option of starting a franchise business.

1. Analysis of the scope of cleaning services

To begin with, it is necessary to assess the capacity of the business within the geographic location of the entrepreneur. Areas where cleaning services are most in demand:

• wholesale and retail trade in large areas (covered trade warehouses, hyper- and supermarkets, exhibitions and sales in exposition centers);
• private medical centers (diversified commercial clinics, beauty and health centers, bath and spa complexes);
• class A and B office buildings;
• premises of workshops and warehouses of "clean" industries (food, processing, light industry);
• cottage settlements within the city with a large number of multi-storey private houses;
• construction companies and design bureaus finished projects"Full construction";
• entertainment sector (children's playgrounds, shopping centers, banquet halls, nightclubs).

It is worth thinking about organizing a cleaning business if there are contractual prospects with clients from the listed categories. You should not count on large profits from cleaning apartments or small offices. Despite the significant growth in this area in recent years, most of the work here is done independently, with the help of a paid cleaner or a visiting assistant.

The exception is megacities, where the service "Sustaining cleaning" is gaining popularity. The low price of entry into this niche has generated a high level of competition with constant price dumping, frequent marketing promotions and constant improvement of the site interface for prompt service ordering. For one-time and seasonal works (window cleaning, general cleaning, washing the premises after repair), the customer, as a rule, chooses the most attractive offer in terms of price, without becoming a regular client of a particular company.

2. Business registration

Work without registering a business can be carried out if the entrepreneur himself provides one-time cleaning services. In this case, it is possible to conclude a work contract or an agreement for the provision of paid services between the customer and the contractor. However, this form of relationship does not exempt the parties from paying taxes. The client organization is obliged to pay income tax and all social payments to the contractor. If the client is an individual, the contractor pays income tax in the form 3-NDFL.

An entrepreneur can hire staff and provide services under a contract only after legal registration business.

Name choice

One of the most milestones, which must be completed before registering a company - to decide on the name. Recognition in the market, the degree of trust, difference from competitors and the design of an advertising campaign: logo and slogan depend on this.

You should make sure that the chosen name does not sound similar to the names of competitors. The most common names in this area are derived from the word cleanliness, cleaning, cleaning and their derivatives. Cute names like Moidodyr, Cinderella, Brownie will not add prestige in the eyes of large customers.

The company logo should be made clear, light, bright: the client should understand what is shown in the picture or in the title at a glance. You can check this by interviewing acquaintances and friends - if it takes them a long time to determine the area for which the logo was created, it is better to change it.

Logo options for cleaning companies

Organizational and legal form

In practice, contractor agreements are much more readily concluded with enterprises than with individuals. But in order to choose the organizational and legal form, it is necessary to determine who the client is and what his requirements for contractors are.

Small private firms, entrepreneurs, the population, as a rule, have nothing against one-time work with individual entrepreneurs. Therefore, it is preferable to choose this form and the simplified tax regime of the simplified tax system 6% to optimize payments to the budget.

At the same time, constant interaction with simplified companies is unprofitable for enterprises that work with VAT. Such clients outsource cleaning companies or enter into a contract based on the results of a competition, and to work with them, it is necessary to open an LLC and apply the general tax regime.

The disadvantage of working in a general mode is the mandatory accounting and personnel records. That is, payment for the services of a professional will be required from the very opening of the company. However, this option allows you to enter into large contracts, participate in tenders and make a profit of a different order than when working with individuals. Therefore, for a business in this area, it is preferable to open an LLC. Further, we will consider all examples for this organizational and legal form.

OKVED codes

In the new OKVED-2 classifier, cleaning activities for premises and territories are included in group 81, a subgroup is selected depending on the types of services that the organization will provide. 81.29.9 “Other cleaning and cleaning activities” can be indicated as the main code, and when providing additional services for the dry cleaning of carpets or furniture at home, code 96.01 “Laundry and dry cleaning of textiles” should also be indicated.

81	Building and territory maintenance activities
81.2	Cleaning and cleaning activities
81.21	General building cleaning activities This grouping includes: General (non-specialized) cleaning of all types of buildings: office premises, houses or apartments, factories; shops, institutions; General (non-specialized) cleaning of other business and professional premises and apartment buildings. This type of activity refers primarily to the cleaning of the interior of buildings, although it may include the cleaning of adjacent outdoor objects such as windows and passages.
81.22	Other cleaning and cleaning activities of residential buildings and non-residential premises This grouping includes: Cleaning of interior spaces in buildings of all types, including institutions, offices, factories, factories, shops, institutes and other commercial and professional institutions and multi-apartment residential buildings; Cleaning of chimneys, fireplaces, stoves, stoves, incinerators, boilers, ventilation shafts, exhaust fans; cleaning of production equipment; Other cleaning activities for buildings and industrial facilities.
81.29	Other cleaning and tidying activities This grouping includes: Cleaning and maintenance of swimming pools; Cleaning and washing of trains, buses, planes, etc.; Cleaning the interior of tankers and tankers; Disinfection and disinsection of buildings and equipment; Bottle washing; Cleaning streets and buildings from snow and ice; Provision of other washing and cleaning services.
81.29.2	Street sweeping and snow removal
81.29.9	Other cleaning and cleaning activities, not included in other groups
96.0	Activities for the provision of other personal services
96.01	Laundry and dry cleaning of textile and fur products This grouping includes: Collection of laundry for washing and its delivery to customers after washing; Cleaning and washing of carpets, draperies, curtains and drapes at customer premises or elsewhere.

Required documents

Cleaning services for premises and territories are not subject to licensing, and therefore a standard package of documents is required to start a business. It includes a passport, an application for the opening of an LLC, a decision of the participant, a charter and a receipt for payment of the fee. If the founder does not own the premises that provide the address for registering a legal entity, then a letter of guarantee from the owner is also required.

The easiest way to register an enterprise is through the MFC or online on the State Services website. The standard turnaround time is 3 working days, in some cases there may be delays of up to two weeks.

After registration, it is necessary to perform a number of mandatory actions: order a seal, open a current account, officially hire employees. By the 20th, submit a report on the average headcount, and within 4 months - pay the full amount of the authorized capital.

3. Assortment management

The services provided are divided into outdoor (yard cleaning, cleaning of swimming pools, washing windows, sidewalks) and indoor (all types of indoor cleaning) work, cleaning with mechanical tools (brooms, mops, rags) and with the help of equipment (high-pressure washers, polishing machines, drying cars), daily or seasonal. It is required to decide on the list of services at the initial stage of starting a business, since the capital costs for the purchase of equipment depend on this.

Many companies are not engaged in outdoor work and facade cleaning, as often industrial climbers who have access to work at height work in this niche. These services can be introduced later, with the expansion of the business or at the request of a regular client who needs a complex of works.

An approximate list of works that should be in the list of services of a newly opened cleaning company is given in the table.

For each of the positions, you must have a list of work or a checklist, as well as a list of additional services that are provided for a fee.

Mandatory and additional services included in the cleaning of the apartment

For large industrial enterprises and retail space, checklists are developed based on existing cleanliness standards.

The standard price also includes additional items that allow you to interest a new client and create a competitive advantage. For example, cleaning the apartment before discharge from the hospital, which is distinguished by the use of only environmentally friendly, natural cleaning products and the treatment of all surfaces with steam. Also, customers will be interested in cleaning the pool, polishing the parquet, express cleaning after the party and other interesting offers that do not require the owner of the company to purchase additional equipment or recruit additional staff.

Sample checklist for cleaning the production floor

4. Purchase of equipment

Cleaning of private apartments and cottages is possible without the purchase of expensive equipment. It is enough to buy buckets, mops, brooms. Even a vacuum cleaner and a stepladder can be borrowed from the client. However, such an approach to doing business will not inspire confidence in a large client and will not bring large profits.

For manual cleaning, you will need to spend at least 60 thousand rubles on inventory:

• universal cleaning carts - from 15 thousand rubles;
• mops for dry and wet cleaning - from 5 thousand rubles;
• replaceable buckets for carts - from 400 rubles;
• window cleaning kit - from 10 thousand rubles;
• scoops, brushes, scrapers - from 200 rubles.

If a business in the field of cleanliness is created, as recommended, for a large client, then even the minimum set of equipment will have to be spent 250 thousand rubles. Cleaning machines are used daily and for a long time, and therefore the quality of work of a cleaning company directly depends on the quality of their assembly, reliability and warranty conditions of the manufacturer.

The first stage of cleaning is cleaning the room from large debris and dust. Traditionally, a broom and a dustpan are used for this, but to increase productivity in large areas, a sweeper is purchased. This equipment is suitable for cleaning workshops, warehouses, medical and commercial facilities as a preparation for washing the floor, as well as for outdoor work.

Sweepers are:

• mechanical (from 10 thousand rubles), the drive shaft of which activates the movement of the wheels, is used in medium-sized rooms;
• rechargeable batteries (about 100 thousand rubles) are charged from the mains, suitable for working in narrow aisles of an average area;
• with an internal combustion engine (from 150 thousand rubles), using gasoline or diesel as fuel, are used in cleaning large open areas;
• with a seat for the operator (about 500 thousand rubles), are used at large production facilities with a continuous cycle of dry cleaning.

It is most convenient to use a machine with a suction mechanism, a hopper for collecting debris and a dust collector. You should also pay attention to which floor coverings a particular model is recommended for: linoleum and ceramic tiles are easily damaged if not properly cleaned. Eureka Picobello 151 can serve as a neat, environmentally friendly and silent model for starters.

For wet cleaning of the floor, you will need a floor scrubber. Modern models have a built-in vacuum system that allows you to dry the surface immediately after washing and refuse to purchase a floor dryer. Additional equipment with special brushes allows the device to work also with carpets. Scrubbers are divided into:

• network (from 60 thousand rubles) require a 220 V or 230 V cable no more than 20 m long, which is suitable for small and medium-sized rooms;
• rechargeable batteries (from 120 thousand rubles) are distinguished by maneuverability and ease of use in rooms with furniture, storage equipment;
• with a seat or a standing place for the operator (from 420 thousand rubles) are used for continuous cleaning of hypermarkets, hospitals, large production workshops;
• single-disk (about 30 thousand rubles) for washing hard-to-reach places, stairs, window sills and other coverings of a small area are necessary for enterprises that provide cleaning services for multi-storey buildings or private cottages.

The most versatile of them are battery-powered machines, for which the presence of furniture in the room is not a hindrance, which means they can be used to clean areas for various purposes. For example, the GhibliRolly 7 scrubber dryer can be used in small spaces with a 230V mains connection.

A professional vacuum cleaner is required to clean carpets and furniture. They can perform dry or wet cleaning, there are also models that combine both types of work and are even capable of sucking up liquid dirt. Vacuum cleaners come in different types:

• construction (from 10 thousand rubles) absorb concrete dust, shavings, large fragments of debris and often have increased wear resistance and a stainless steel body;
• for dry cleaning (from 5 thousand rubles) differs from household models in power, cord length, noiselessness;
• detergents (from 20 thousand rubles) can be used both for dry and wet cleaning, and due to their compact size they are often used in everyday life;
• water vacuum cleaners (from 7 thousand rubles) suck in a large amount of liquid, which is necessary in industries in various industries;
• knapsack (from 15 thousand rubles), comfortable shoulder design, used in rooms with narrow aisles: airplanes, cinema halls, stairs;
• brush (from 25 thousand rubles) best cope with long pile carpets, which is important for hotels, kindergartens and administrative institutions.

The most functional for small cleaning companies are washing vacuum cleaners with the possibility of dry cleaning. For example, the Delvir WDC PLUS model combines both functions and additional dry cleaning.

To destroy odors, fungi, mold, rust, grease stains from surfaces, use a professional steam generator. For this equipment, there are various interchangeable nozzles that expand the scope of use. The BieffeMagicVapor steam generator has an iron-shaped nozzle that allows you to iron and steam clothes and bed linen.

Since the services are provided on the territory of the customer, transport in this type of business is much more important than an office. The car must be well-groomed, clean, ideally a minivan with company advertising on the body. A used PeugeotPartner, for example, costs about 400 thousand rubles in the secondary market. It is better to hire personnel for home cleaning without special equipment with personal transport, compensating for depreciation and fuel costs.

5. Selection of consumables

Professional cleaning requires special products that differ from household products in concentration, impact on pollution, safety for others and large packages:

• universal cleaner for all types of surfaces - 4500 rubles / 10 l, depending on the concentration, enough to wash 400-1000 sq. m;
• detergent for carpets and upholstery fabrics - 2000 rubles / 10 l, enough to clean 300-600 sq.m;
• sanitary zone cleaners - 3000 rubles / 10 l;
• air purifiers - 6000 rubles / 10 l;
• stain removers - 1000 rubles / l;
• for glasses, mirrors and shop windows - 2000 rubles / 10 liters per 300–600 sq.m;
• for wood and parquet - 3000 rubles / 5 liters per 50 sq.m.

In addition to chemicals, you will need wiping materials (rags, rags, napkins, sponges, microfiber), rubber bands and mops for mops, bottles and spray bottles for detergents, garbage bags, gloves.

6. Recruitment

The attractiveness of the cleaning service sector for workers is that such employment does not require special skills, is often paid on a piece-rate basis, and is easily combined with studies or main work on a shift schedule. Nevertheless, like any personnel in the sphere of personal services, they are required to have a medical book, uniforms, and a liability agreement.

The salary depends on the volume of work and the frequency of site visits and averages 15 thousand rubles. To maintain accounting, personnel records and pay taxes, an LLC needs an accountant, half-time or incoming. The duties of a client manager (departure to the office, conclusion of contracts, acceptance of orders, advertising) can be performed by the business owner, however, with an increase in volumes, an additional staff unit will be required.

7. Do you need your own office to run a business?

The home office or home office is one of the most popular small business trends, suitable for taking calls, solving problems remotely, posting advertisements, and even storing equipment and cleaning supplies. Since meetings and discussions take place at the client's premises or by phone, there is no point in renting commercial space.

Of course, a successful company with a well-known name needs an office space with a customer reception area, a small warehouse, a workplace for administrative staff, and a laundry. But at the initial stage, all these functions are assigned to the premises (residential or not) of the business owner.

8. Search for clients and advertising

The total size of the cleaning services market is huge, and in order to properly position a company, it is necessary to choose a specific niche. Specializing in cleaning commercial space or residential cottages, industrial premises or medical centers require completely different platforms for advertising and finding customers.

The next step is to assess the geographic area of ​​work. It is necessary to decide on what distances the team is ready to travel and deliver equipment, this will outline the circle of potential customers and allow you to assess whether they are enough for the chosen niche.

Even with one or two customers for cleaning large areas, it is worth developing in the field of home services. It does not require the purchase of additional equipment or special consumables, nor does it bring a lot of profit. However, this is an opportunity to earn reviews, fame, be heard and optimize processes within the company. The first clients can be friends, relatives, neighbors, former colleagues of the entrepreneur.

After this step, you can order ad placement. In the field of personal services, promotion works well with the help of color booklets with detailed working conditions, clear pricing and realistic photographs of the cleaning process. Such materials are placed on racks of laundries, in shops, bathhouses, mailboxes.

Works better for advertising among legal entities email newsletter, cold calls to offices, participation in tenders. In addition, the company must have a professionally designed website that details all services, time limits, equipment and cleaning products used, as well as a detailed price list and a form for writing reviews.

Do not give up on modern methods of promotion. For example, a Youtube channel will introduce potential customers with the peculiarities of the company's work, will give advice on daily cleaning on their own, show the premises before and after cleaning, as well as testimonials from happy customers.

9. Franchise a cleaning company or start from scratch?

Starting a business on your own or choosing one of the ready-made franchises on the market, the businessman himself must decide. Each method has its pros and cons.

The franchisor will provide a carefully crafted market analysis, business plan, marketing support, and often a ready-made online store selling services. For this, you will have to pay a lump-sum or marketing fee, and / or make monthly royalty payments as a percentage of revenue. However, most of the work will still have to be done independently: search, hire, train staff, make purchases, interact with the client, place ads.

You can start a cleaning business on your own if you have experience entrepreneurial activity and preliminary agreements with at least one customer. In this option, the business owner decides what services to provide, what to specialize in, and where to go wrong.

Popular franchises

In a service business without complex processes, expensive equipment and secret technologies, buying a franchise provides little additional features. Sometimes the franchisor provides discounts for the purchase of consumables and assistance in advertising at the federal level, and then subject to a recognizable brand. This is the main difficulty: there are many medium-sized companies in the market that sell franchises, but large players with well-known names do not do this. As a result, a businessman when buying ready business does not receive anything beyond what he could organize on his own.

This is due to the fact that many cleaning companies have curtailed their franchising development programs - the information in the franchise databases has not been updated for several years or leads to sites whose service has been suspended. Of the "live" proposals on the Russian market, only two are valid.

Financial calculations

Given the low costs at the start, the payback of the business depends only on the activity of the entrepreneur in terms of finding customers and promoting the services of his company.

How much money do you need to start?

To get started, you will need an amount for the registration of an LLC, the development of a logo and advertising materials; purchase of equipment; creation and promotion of the site; purchase of uniforms for staff.

Monthly expenses

The company's monthly operating expenses consist of staff salaries, purchase of consumables and cleaning products, gasoline, advertising budget and tax deductions.

How much can you earn?

Cleaning office and retail space requires one employee per 600 sq. m, which means that 2 employees with the help of sweepers and washing machines, as well as manual equipment, can serve a small supermarket with an area of ​​\u200b\u200bless than 1200 square meters. m. Monthly revenue from the maintenance of such an object will be 1200 sq. m. m*30 rub./sq. m * 30 days = 1080 thousand rubles. Net profit 1080-200 \u003d 880 thousand rubles. However, for non-stop shift cleaning of such an area, all personnel will have to be involved and the purchase of a car for transporting equipment from 400 thousand rubles will have to be taken into account in the costs.

For household services, revenue is of a different order. It takes 2-3 hours of working time and one person to clean the apartment, the minimum check is 1800 rubles. This means that for a working day, taking into account the trips, one worker cleans 2 apartments, and five workers are able to serve 10 apartments a day. This means that the monthly revenue will be: 1800 rubles / apartment * 10 apartments * 30 days = 540 thousand rubles. Profit for the month without operating expenses 540-200 = 340 thousand rubles.

Thus, in the case of opening a business for a specific client, the costs will more than pay off in the first month of work, while occupying a household cleaning niche - in the second month of work. However, it should be remembered that these figures were obtained taking into account the full load of all employees, which in reality is extremely rare.

Conclusion

The sphere of cleaning services in the country is close to saturation: the client chooses from many competing companies based on price, reviews, market position. The niches of commercial and household cleaning are firmly occupied by companies with many years of experience and high quality services.

Nevertheless, if you have a preliminary contract for the cleaning of large commercial facilities, you can start your own business with an initial capital of 350 thousand rubles and pay it back in the first month of work. In the residential cleaning niche, the entry point is smaller due to the absence of electronic equipment costs, but the monthly profit is also low, depends on the number of orders and employees, and is also subject to significant seasonal fluctuations.

What is the article about?

Almost everything is now becoming part of the business and rising to a professional level. How to open your cleaning company from scratch step by step? Today we will analyze this issue, examining in more detail the different aspects of such a case.

• Cleaning as a business project
• Registration
• We select personnel
• We buy equipment
• We are looking for clients
• Opening cost table
• Estimated Profit

Cleaning as a business project

Cleaning is not just the usual cleaning for us, it is a real professional service that is registered by law, taxed, but also allows you to build a very good career for a budding entrepreneur.

That is why it is important to plan the exact steps of promoting a new business in order to get a clear and successful project. And you should start by defining your own format. You need to figure out who you will be working for.

Most often, cleaning services are provided to other companies, namely offices or hotels. You should look at the market for such services in the place where you live in order to definitely carve out your niche.

Usually, in even fairly large cities, apart from Moscow and St. Petersburg, the number of cleaning agencies is not large. So you can especially not be afraid of a lot of competition in the market. But remember that it is possible to face a small demand for services.

Registration

You will need to choose one of legal forms: individual entrepreneur or LLC. The choice lies in the fact that the second form, unlike IP, provides an opportunity to open a whole network of agencies in the future, which will increase the turnover of services.

In addition, working with large enterprises also goes through LLC. The taxation system in this case will be simplified, which is also much more profitable in working with companies. Well, if the cleaning agency is going to work mainly with individuals, then the best option would be, of course, an individual entrepreneur. Actually, the taxation system should be chosen differently - UTII.

You will need one specific of the following OKVED codes:

1. 70.1 - cleaning and cleaning of residential and industrial premises, equipment.
2. 2 - cleaning and cleaning of vehicles.
3. 3 - performance of activities for the implementation of pest control, disinfection and deratization work.
4. 00.3 - cleaning the territory and performing similar activities.

To this, it will be necessary to register a company in extra-budgetary funds, for example, in a pension fund, and then obtain permission from the fire service, SES and other regulatory organizations.

Choosing a suitable office space

You can start a cleaning business at home, providing the first services to private individuals. Storing various equipment at your home will not be of interest to services, and you will not have to pay rent. But with the expansion, you will need to find a separate room.

The most cost-effective option is a warehouse located far from the center. Do not be afraid to rent cheap premises on the outskirts of the city or in industrial areas, the main thing is that you have the opportunity to quickly get from the office to anywhere in the city. You will need:

• a place to store equipment and materials;
• a separate office as the head of the agency;
• dressing room;
• shower room with a bathroom for employees.

The latter will be used not only by employees after a working day, but also to put tools in order. Remember, your cleaning agency does not require a special meeting room for clients, because you or hired employees will have to go directly to the meeting point to the client.

We select personnel

For a successful business, it is necessary to find the perfect balance between the minimum number of employees and the high quality of their work.

In this case, a list of the main factors to rely on when recruiting staff can help:

1. The planned number of orders for your company's services daily.
2. Clarity and stability of demand for services. With a sharp increase in demand, it is possible to order employees from other companies only for a certain period.
3. The average area of ​​premises to be serviced.
4. Experience of each individual employee. Knowledge of the purpose of bulk detergents and their correct application, an example of work at another enterprise.
5. The personal qualities of an employee, such as good looks, courtesy, patience, attentiveness and accuracy in work.

Further organization of a private cleaning business will require an increase in staff, so you should think in advance about ways to find quality employees for vacancies:

• Driver. Transports workers to different sites with all their equipment.
• Admin manager. A person who oversees the work of each employee and is in direct contact with all customers.
• Accountant. Responsible for the costs and profits of the cleaning company.
• Lawyer. Responsible for the documentation of the agency and monitors the legality of all actions performed by the employees of the agency.

Also keep track of your employees going to develop their skills in special training courses. There they can raise their level of work and find new connections and acquaintances that can play into the hands of your agency in the future.

We buy equipment

To get started, you will need:

1. A set of tools and detergents for cleaning windows (at least two).
2. Vacuum cleaners for industrial cleaning.
3. Scraper machines.
4. Floor polishers.
5. Dryers for industrial drying of carpets.
6. Rotary cleaner.
7. Water carts.
8. Small tools like rags and sponges.
9. Other branded detergents.

Also, you can not do without the accompanying equipment, which will be equipped with rooms in the company's premises. There you should definitely include a high-quality shower and toilet, a comfortable chair and a table for the office, comfortable equipment for the locker room, cabinets, shelves, cabinets and more.

You can normally create a working atmosphere only by buying a good and fast desktop computer or a laptop, a color printer, on which, by the way, in the future you can print your leaflets and business cards, as well as a mini-ATS. The project also needs to include the purchase of a good and roomy car. Gazelles for the transport of goods and passengers can perfectly fit this role.

We are looking for clients

Worth striving for effective work word of mouth, but first you need to earn good reviews. And first you have to call various firms, companies and hotels on your own, offering the services of a private cleaning company.

If you are settled in a big city, then even a small number of calls will be enough for the first time. Remember that you still have few resources at your disposal, so the smaller the room ordered for cleaning, the easier it is.

We develop a price list of services

An approximate list of premises that the new cleaning company is able to serve:

• office rooms;
• closed parking lots;
• private apartments;
• separate premises in the mall or TYAK;
• warehouses;
• establishments Catering(restaurants, pubs, cafes, etc.);
• cottages and private houses;
• premises after renovation.

As an example: cleaning an easy chair - 40 rubles per meter, cleaning a Turkish carpet - 25 rubles per meter, washing a window on one side - 20 rubles per meter, etc. Give discounts for a large number of ordered services, for example, for a full general cleaning, take your clear price - 60 rubles per square meter.

You can download a free sample business plan for a cleaning company here.

Opening cost table

As you work, you will encounter daily, monthly and one-time expenses, all of which need to be accounted for in your business plan.

Now we will compile an approximate table of what a list of costs might look like. Let's say the agency is located in a fairly large city with a million inhabitants and from the very beginning has ties with two firms interested in its services.

	Expense Line	Amount in thousand rubles
1	Room rental for two months	30
2	Necessary equipment	150
3	Special uniform of workers	10
4	Office furniture with appliances	80
5	Other furniture	30
6	Connecting a landline phone	3
7	Landline telephone operation	500 rubles
8	cleaner salary	15 x 4
9	driver salary	20
10	Detergent inventory	10
11	Reserve for unplanned expenses	10
Total:	423,5

Smoothing out all the errors and rounding the amount, approximately 500 thousand will come out.

Over the next few months, your costs will decrease, but some will still remain - rent, utility bills, telephone, employee salaries and additional purchase of supplies. In a month you will give about 100 thousand rubles.

Video: creating a super-profitable cleaning company with an income of $3000-7000.

Estimated Profit

You will definitely be able to recoup your own investments, however, the period for which you can do this depends only on you.

If we take a common example with constant maintenance of a medium-sized room of 2000 square meters, your average profit will be about 150-200 thousand rubles, but after all monthly expenses you will personally receive about 60-100 thousand.

Every month, the agency will begin to replenish with a large number of regular customers, especially among small companies and firms that do not want to recruit their own cleaners and cleaners. This will increase the payback rate, which means that by about the sixth month you will be able to get the money invested back. In case of problems with finding customers, payback can come a year after opening, which is also not bad.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

Many entrepreneurs are looking for where to invest their money, while others are thinking about how to start their own business from scratch. In this article, we want to draw your attention to how to open a cleaning company in a big or small city. This is a relevant and sought-after niche that will allow you to quickly recoup your investment, and further develop successfully.

The target audience

When you are working on a business plan and thinking about the question: how to open a cleaning company? Do you need to pay due attention to target customers who may need your services?

It will be possible to perform regular services, cleaning: houses, offices, apartments. To do this, the head of the office or the owner of the apartment must conclude a special agreement with your organization. Often people resort to such services to restore order after major repairs of houses or apartments. Others need only minor, minor cleaning, such as cleaning windows.

Many business owners believe that it will be more profitable for them to turn to the services of a cleaning company than to hire a cleaner.

Some people work a lot and have little free time to clean their house, or, for example, some people are allergic to dust and cannot clean their apartment on their own. In these cases, the services of your company will be very helpful.

Often the owners of large houses cannot cope with the large amount of cleaning work themselves and also turn to cleaning organizations.

Services

When compiling a BP, it is necessary to take into account, in addition to the main types of work, cleaning work. It can be one-time and periodic (when festive events are held in the premises); daily (in office or industrial buildings); specialized (when it is necessary to clean fixtures, dismantle and wash curtains, clean carpets, remove garbage). Before opening a cleaning company as a business, be sure to conduct market statistics. Do not forget to study competitors and analyze their prices for services. Next, draw conclusions on the choice of the target audience, services performed, prices for them and strategies for further development.

Cleaning company in a small town

If you want to open a cleaning company in a small town, then first of all you should analyze the local market for this niche. If the city is too small with a poor economy, then most likely starting a business will be unprofitable, since you simply cannot find potential customers.

You can estimate the demand in a particular niche using the wordstat service from Yandex. It shows the number of requests per month for a specific keyword. For example, in Yekaterinburg 4136 times a month searches for the phrase "cleaning company". Also, such companies can search for other key phrases, such as "order window cleaning."

The more people will hiccup your services on the Internet, the easier it will be for you to open a business and earn money.

In Moscow

Moscow is a very large city and in it great amount of money. It is much easier to open a cleaning company from scratch in Moscow and make a good profit than in a provincial town. In the capital, cleaning services have long been the norm and they are in good demand, so you should not worry that you will not be able to find customers.

The difficulties that await you are high costs and high competition.

Business registration

If you are going to open a cleaning company from scratch, then you first need to decide in what form of ownership you will register it: individual entrepreneur, LLC or OJSC, etc.

If you are going to work primarily with big companies who often work on OSNO and are VAT payers, it would be better to open your business in the form of an LLC.

If your plans are mainly cooperation with individuals, then you should give preference to such a form of business organization as an individual entrepreneur. If you are still new to this business, then it is better to work under the simplified tax system, which provides for a 15% tax on the tax base. The tax base calculated as follows: the amount of your expenses is deducted from the amount of your income. And at the initial stage of organizing a business, the expenses will be significant: renting a room, buying equipment, cleaning products, equipment, etc. All these expenses can be deductible, they will significantly reduce your tax base.

Cleaning companies can also work according to the UTII system, but in the case of working only with the Federal Law.

It is important that no matter what system you decide to run your business, you must immediately indicate this when registering an organization. If you forget to do this, you will automatically be transferred to OSNO by tax employees.

When you register, be sure to indicate your future type of activity, it will be at number 74. 70 according to OKVED. Such activities are not certified, and you will only need the following documents:

• statement R21001;
• a photocopy of the passport;
• a copy of your TIN;
• paid receipt for the state duty, 800 rubles.

In three days your company will be registered and you will receive an official certificate of registration.

We select a room

What does it take to start a cleaning company? The first important step is the selection of premises for your future business. For this kind of activity, you can choose a small room, about 20-30 square meters. meters. But it must meet all sanitary and fire safety standards.

You can search for premises yourself, for example, by registering for free on the SME Business Navigator portal, or contact the professionals of a real estate search firm.

The selected premises must meet the following prerequisites:

• transport accessibility for future employees, so it should be located near the city center;
• the premises should not be rented in squatters;
• it is necessary to draw up a legal lease agreement that takes into account the payment utilities and the possibility of early termination;
• Discuss with the tenant the possibility of refurbishing the premises.

Necessary equipment

Before opening a cleaning company, it is necessary to draw up a business plan, which must reflect the costs of purchasing equipment for your future business.

In order for the services you provide to be of adequate quality, you need to purchase:

You can, of course, save money on buying a car, just hire a driver with a personal car. In addition, add the cost of household chemicals to your costs, this is about another 30-50 thousand rubles for each month of work.

It is necessary to buy cleaning and detergents only of good quality, because in addition to cleaning services for apartments and offices, you will have to carry out orders for cleaning carpets and upholstered furniture, so you need to choose cleaning products only from trusted suppliers. The same can be said about the purchase of equipment, it should be bought from foreign manufacturers that produce reliable equipment, for example, Japanese or German.

We hire and train staff

How to open a cleaning company so that customers are satisfied with the quality of services provided? Of course, a very important step towards a good image of the future company is the correct selection and appropriate training of future staff. If the clients who have used the services of your company are satisfied, they can recommend your services to their friends and acquaintances, which can promote your company much more effectively than advertising.

The owner of a cleaning company himself must be very well versed in all the intricacies of this business, perhaps he should work in this area himself before opening his own company. Personnel can be selected independently on the Internet, for example, on the Avito website, where it is quite possible to find responsible qualified workers who already have similar work experience. You can also place your own recruitment ads in various print media.

When you have already recruited the required number of workers, the next step is to train them so that the recruited people can properly handle modern equipment and detergents. If you do not want to train new employees yourself, then you should hire a special manager who will instruct them and teach them all the intricacies of the work, as well as monitor the quality of its implementation.

To receive telephone requests, you must hire a dispatcher. But it is not at all necessary to organize workplace in your premises, he can easily work remotely at home, accepting and filling out applications for your company's services via the Internet.

How to attract clients?

When you are writing a business plan for a cleaning company, you should pay special attention to advertising your company.

For this field of activity, advertising on TV, in the media or on the streets will not bring the desired effect. In order for customers to learn about the opening and services of your company, you need to open your website on the Internet, which will become your business card, and place your ad in Direct Yandex or Google Adwords. You can do it yourself, or contact special outsourcing companies.

Some are looking for clients themselves, bypassing various offices, or offering their services through cold calls. You can find yourself one permanent object to start with, but such an order may not be long, but pay for the rent of the premises and pay employees wages required monthly.

You can, for example, find several cleaning offices in one business center at once. In this case, it is necessary to conclude an agreement with each client, in which the following points must be stipulated:

• cleaning schedule;
• types of cleaning: dry, wet;
• office hours, etc.

The contract must agree on payment for each service, compensation for damage. Large clients often provide utility rooms to company employees where their uniforms and inventory are stored. All this must be reflected in the contract.

Expenses and income

Let us consider in more detail the financial part of the business plan of a cleaning company with calculations. Of course, it is impossible to know in advance how much money you will have to spend down to a penny. Even in the most detailed and thoughtful business plan, there are some forgotten or unforeseen moments.

Below you can take a look at the plate that will answer the question of how much it costs to open a cleaning company. We will give the average figures for the market.

Name	Sum
Initial Costs
Equipment	760.000r
Cleaning products	40.000r
Office Equipment	150.000r
Business registration	5.000r
Advertising	25.000r
other expenses	25.000r
Total:	1.000.000r
Monthly expenses
salary of employees	100.000r
Premises for rent	25.000r
Communal payments	10.000r
other expenses	15.000r
Total:	150.000r

As for whether it is profitable to open a cleaning company, in order to understand everything, consider the following calculations. Considering that the monthly expenses are approximately 150,000 rubles, suppose that we will clean 1 sq. m. for 25 rubles, if we come across orders for 500 sq. m. daily, then we will earn 12,500 rubles a day, and our the revenue will be 387.500 rubles, as a result, the net profit for the month will be 237.500 rubles, and the payback will be 5 months.